Customer Loyalty

    5 Trends for Customer Marketing in Today’s Experience Economy

    Julie Bustos SVP of Marketing Innovation, The Lacek Group

    Customer Experience

    6 mins read Mar 27, 2020

    Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing ...

    Understanding the Evolution of Martech in 2020

    Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive

    Customer Experience

    4 mins read Mar 18, 2020

    With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service.

    How Travel Brands Can Improve Acquisition, Retention and Loyalty

    Bryan Finke SVP of Strategy, Yes Marketing

    Customer Experience

    4 mins read Mar 18, 2020

    What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? answers, Bryan Finke, ...

    The Role Customer Experience has in Driving Sales

    Aleena Mazhar Managing Director of Experiential, FUSE

    Customer Experience

    4 mins read Mar 10, 2020

    In this article FUSE Managing Director of Experiential Aleena Mazhar will evaluate how customer experiences will overtake price and product as key brand differentiators in 2020 and how XM is ...

    Here’s How You Can Take Your Loyalty Program Global

    Prabhu Kannan SVP Marketing Technology & Global Loyalty Delivery, Epsilon

    Customer Experience

    3 mins read Mar 09, 2020

    In this article, Prabhu Kannan, SVP, Marketing Technology & Global Loyalty Delivery Leader, Epsilon talk about how brands are constantly reinventing themselves to remain current and cater to their ...

    Top 10 Customer Satisfaction Quotes By Leading Industry Experts!

    Lipi Khandelwal Category Editor, Ziff Davis B2B

    Customer Experience

    7 mins read Jan 31, 2020

    Customer satisfaction is vital to business success. This article lists out 10 selected customer satisfaction quotes from leading industry experts.

    Top 20 Customer Experience (CX) Quotes By Leading Industry Experts!

    Lipi Khandelwal Category Editor, Ziff Davis B2B

    Customer Experience

    5 mins read Dec 17, 2019

    Customer experience is critical to business and to prove its importance, here is a curated list of top 20 quotes by leading industry experts for you.

    How Holiday Shopping is Poised to Make or Break Customer Loyalty

    Mario Ciabarra Co-Founder & CEO, Quantum Metric


    4 mins read Dec 09, 2019

    The online holiday shopping rush is a crucial time for retailers to make their impressions on shoppers. Quantum Metric CEO and founder, Mario Ciabarra, details the ways retailers can win over ...

    5 Tips to Incentivize Holiday Shoppers with Rebate Programs

    Jonathon Hamburg Founder and CEO, Berkeley Payment Solutions


    5 mins read Dec 02, 2019

    To get a competitive edge and drive sales this holiday season, a rebate is one of the most effective ways to both attract customers and encourage spending, says, Jonathon Hamburg, CEO and Founder, ...

    Improve Your Customer Experience with the Right Price

    Ben Blaney Vice President Business Consulting, Vendavo

    Customer Experience

    3 mins read Nov 28, 2019

    What better way to delight your customer than with a price they are comfortable paying? A data-driven approach to pricing will help satisfy customers, give you a way to measurably manage customer ...

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