Customer Experience Management

    Sprinklr Releases 400 New Features across its 5 Products

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Feb 25, 2020

    The release includes over 400 new capabilities and enhancements across the five products on Sprinklr’s customer experience management (CXM) platform: Modern Advertising, Modern Research, Modern ...

    The Forrester Wave Q1 2020 Report Names Confirmit as Leader in Customer Feedback Management

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Feb 12, 2020

    Confirmit achieved the highest possible score in 15 criteria; selected as a leader amongst the 10 most significant providers in the customer feedback management space.

    How to Create a Brand that Consumers Love by Balancing Hard Data with Customer Sentiment

    Lori Mitchell-Keller Global Manager of Consumer Industries, SAP Industries

    Customer Experience

    4 mins read Feb 05, 2020

    Lori Mitchell-Keller, SAP Global Manager of Consumer Industries offers her insights on predictive intelligence and how the use of this data can help provide personal experiences for consumers.

    Vision Critical Names Efrem Ainsley the New Chief Operating Officer

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Jan 28, 2020

    Ainsley comes to Vision Critical from ScribbleLive, where he led the company as CEO up to and through its recent acquisition by Brazilian content marketing startup Rock Content.

    How To Improve Customer Experience (CX): Top 7 Tips for 2020

    Raj Roy Sr Manager for Editorial Content and Assets, Ziff Davis B2B

    Customer Experience

    7 mins read Nov 06, 2019

    Improving customer experience (CX) means – improving people, processes, product and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business ...

    What is Customer Experience (CX)? Definition, Design, Management, Best Practices and Examples

    Raj Roy Sr Manager for Editorial Content and Assets, Ziff Davis B2B

    Customer Experience

    15 mins read Oct 14, 2019

    Customer experience (CX) is defined as the overall experience of a customer with a company, based on all interactions before, during and after the purchase of a product or service.

    Qualtrics Introduces CoreXM, an Experience Management Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Oct 11, 2019

    CoreXM unlocks powerful solutions to help experience management professionals analyze vast amounts of experience data (X-data), improve feedback quality, and take action on insights in real-time.

    Reputation.Com Raises $30 Mn in Equity Financing

    MarTech Advisor

    Customer Experience

    3 mins read Aug 20, 2019

    Reputation.com, today announced it has raised $30M in its recent equity financing.

    The Rise of the Hyper-Relevant CMO

    Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive

    Customer Experience

    4 mins read Jul 31, 2019

    Today’s CMOs are at the forefront of leading and executing meaningful customer experiences, as heightened consumer expectations continue to redefine the role of marketing as we know it.

    The Forrester Wave Names Adobe as a Leader for Data Management Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Jun 14, 2019

    Adobe Audience Manager is an industry-leading DMP that helps brands accelerate CXM by creating and activating high-value audiences on any device or channel.

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