Customer Engagement

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    How is COVID-19 Impacting Advertising, Marketing and Media?

    Philip - Smolin Chief Strategy Officer, Amobee

    Adtech

    3 mins read Apr 13, 2020

    Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals around the ...

    We Took Our 500-Person User Conference Virtual in Just 5 Days: Here’s What We Learned

    Dayana Nevo VP Marketing, WalkMe

    Digital Transformation

    4 mins read Apr 10, 2020

    In this article, Dayana Orlan-Nevo, VP Product and Corporate Marketing of WalkMe discusses how a digital adoption platform company cancelled their first user conference scheduled to take place in San ...

    Achieving Meaningful Customer Insights from IoT

    Tom Treanor Global Head of Marketing, Arm Treasure Data

    IoT in Marketing

    3 mins read Apr 08, 2020

    Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data.

    How Small Businesses Can Grow During the Coronavirus (COVID-19) Pandemic

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    7 mins read Apr 08, 2020

    Frederik Hermann of BirdEye Inc. explains why the company launched a messaging platform to help SMBs during COVID-19. Learn how to sail through a crisis.

    Airship Makes Its Web Notifications Free for Better Marketing Communication During COVID-19

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    UX and CRO

    2 mins read Apr 08, 2020

    With easy implementation, web notifications help brands keep customers informed and engaged during COVID-19 pandemic.

    Pega Unveils Pega Kickstart Services to Accelerate Digital Transformation

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Digital Transformation

    2 mins read Apr 08, 2020

    New fixed-price offerings help enable businesses to deploy customer microjourneys, email bots, or workforce intelligence in just weeks.

    Khoros Expands Its Khoros Care Solution, Launches Modern Chat

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Apr 08, 2020

    Khoros’ Spring Innovation Release focuses on digital-first customer care and includes chat capabilities, live utilization analytics, and instant customer feedback.

    How Spotify and Zappos Are Using Identity Marketing to Acquire Customers: Q&A; With Sai Koppala of SheerID

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Data Management

    5 mins read Apr 07, 2020

    Sai Koppala of SheerID discusses how big brands leverage identity marketing to acquire new customers. Learn more about this exciting new strategy!

    46% Increase in Clickthrough Ads Served in Email Newsletters Due to COVID-19, Reports LiveIntent

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Automation

    2 mins read Apr 06, 2020

    Consumer engagement with health and fitness and hard news focused newsletters increased during the pandemic.

Load More Stories