Customer Data Platform

Missed the Digital Bandwagon? Keep Calm and (On)board a CDP

Kiran Ramaswamy VP - Global Sales, Lemnisk

CDPs are becoming increasingly relevant to organizations across industries and are especially relevant to 'Digital Laggards' who are looking at a meaningful digital starting point. The article ...

The Growth of First Party Data Tech & Campaign CDPs in 2020 | S3 EP01

Segment 1: The Growth of First-Party Data Tech David Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first-party data tech - from personalization ...

14 New Vendors Added to Customer Data Platform Industry in 2019, Reports CDP Institute

Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year. 

Optimove Acquires Axonite to Expand Its Realtime Data Capabilities

Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

Axonite’s platform rapidly simplifies the process of building, deploying and running realtime, large scale, event-driven customer-centric business applications based on any kind of data stream.

How to Create a Brand that Consumers Love by Balancing Hard Data with Customer Sentiment

Lori Mitchell-Keller Global Manager of Consumer Industries, SAP Industries

Lori Mitchell-Keller, SAP Global Manager of Consumer Industries offers her insights on predictive intelligence and how the use of this data can help provide personal experiences for consumers.

Salesforce Completes the Acquisition of Evergage, A Personalization and Customer Data Platform Company

Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

Evergage is a real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling marketers to transform the dream of 1-to-1 engagement, across channels, into reality.

mParticle Enhances Its CDP For Seamless Data Quality Management and Improved CX

Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

mParticle is also announcing capabilities to assist data teams dynamically create user-level data from existing event and attribute data.

Arm Treasure Data Recognized by Frost & Sullivan for Excellence in the CDP Market

Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

Arm Treasure Data CDP enables customers to securely unify their data for driving more personalized customer experiences.

Attributing ROI to your CDP

Craig Schinn Co-founder, Actable Data

Customer Data Platforms are one of the hottest areas of the MarTech ecosystem. However, many clients complain of nebulous ROI from their first-party data. Don’t get stuck not knowing the value of ...

Frost & Sullivan Names Evergage the Global Company of the Year in Personalization Engines

Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

In addition to receiving the Global Company of the Year for Personalization Engines Award, Evergage was also recognized by Frost & Sullivan in 2018 with its North American Customer Data Platform ...