Customer Data 2

    Why You Don't Need to Be a Data Scientist to Reap the Benefits of Big Data

    Derek Wang Co-founder and CEO , Stratifyd

    Marketing Analytics

    4 mins read Oct 18, 2019

    Business users don’t have to be data scientists to benefit from big data. By using AI-powered customer analytics platforms that present data from a wide variety of channels in easily understood ...

    In the Age of 5G, Is Privacy Just A Myth?

    Vandita Grover Freelance Contributor , Ziff Davis B2B

    Mobile Advertising

    6 mins read Oct 16, 2019

    5G internet is expected to turnaround every aspect of our lives. But is it at the cost of data privacy? Will 5G and privacy become a paradox? Let’s find out.

    Why Online Communities Are a Key Driver of Customer Experience (CX): Q&A; With Higher Logic’s Kevin Boyce

    Neha Pradhan Editor Interviews , Ziff Davis B2B

    Cloud & Integration

    5 mins read Oct 16, 2019

    Kevin Boyce, CEO, Higher Logic, discusses how to build online communities and manage them. Find out the best practices to leverage communities for engagement.

    Infutor Expands Its Digital Suite Solution, Introduces TruthSetTM Digital Device Graph

    Ameya Dusane Content Coordinator , MarTech Advisor

    Customer Data Management

    2 mins read Oct 15, 2019

    Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions  Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device ...

    What is Customer Data Management (CDM)? Definition, Best Practices and Technology Platforms

    Chitra Iyer Editor in Chief , MarTech Advisor

    Customer Data Management

    15 mins read Oct 15, 2019

    Customer Data Management (CDM) is the processes of acquiring, analyzing, and organizing customer data. Learn more about its key components, best practices and technology platforms with examples.

    Insights from the Personalization & CDP Summit

    Karl Wirth Chief Executive Officer , Evergage

    Customer Data Management

    5 mins read Oct 04, 2019

    Today, for many companies, the dream of delivering 1-to-1 personalization is becoming a reality. At the 6th annual Personalization & CDP Summit, attendees exchanged strategies for synthesizing and ...

    Invoca Introduces Signal Discovery To Simplify Insights From First-Party Customer Data

    Ameya Dusane Content Coordinator , MarTech Advisor

    Customer Data Management

    2 mins read Oct 01, 2019

    Signal Discovery uses unsupervised machine learning to automatically uncover insights needed to drive strategy and growth. This new feature also gives marketers access to an untapped source of ...

    Channel Centric to Customer Centric: A Marketer’s Readiness Checklist

    Chitra Iyer Editor in Chief , MarTech Advisor

    Customer Data Management

    6 mins read Sep 30, 2019

    What are the next steps to execute a cross-channel campaign management strategy with an empowered CDP? In this issue of the CDP in Practice Explainer Series, we talk readiness. 

    Segment Releases Privacy Portal to Enhance Customer Privacy

    Ameya Dusane Content Coordinator , MarTech Advisor

    Customer Data Management

    2 mins read Sep 25, 2019

    Segment Privacy Portal was unveiled at Synapse, the company’s annual user conference.

    Arm Treasure Data Unveils New Features for its Customer Data Platform to Drive Impactful Data Insights

    Ameya Dusane Content Coordinator , MarTech Advisor

    Customer Data Management

    2 mins read Sep 25, 2019

    Treasure Boxes, Custom Scripts will help unlock more value from the CDP and bring AI/ML-based analytics & unique data sources to marketing campaigns.

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