Crm

    Achieving Meaningful Customer Insights from IoT

    Tom Treanor Global Head of Marketing, Arm Treasure Data

    IoT in Marketing

    3 mins read Apr 08, 2020

    Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data.

    SugarCRM Introduces Cloud-Based Integration Platform, Sugar Integrate

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Apr 08, 2020

    Sugar Integrate increases the effectiveness of Sugar's time-aware CX platform, CRM, marketing automation, and customer service, delivering an unmatched customer experience throughout every stage of ...

    Pipeliner CRM 3.0 Released; Improves Productivity of Sales Team

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Apr 01, 2020

    The standout feature of this new release is the Automatizer, a unique process automation tool embedded in Pipeliner CRM.

    The True Cost of Unused Martech

    Brandt Bogdanovich Sr. Director of Marketing, MST Solutions

    Digital Transformation

    4 mins read Mar 27, 2020

    Wasted marketing technology is one of the top three self-reported weaknesses among CMOs. They know they could be getting more out of it but are challenged by silos and poor adoption. How do you avoid ...

    HubSpot Integrates with Jira to Improve Customer Service

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Mar 27, 2020

    The HubSpot-built integration features a bi-directional sync that allows users to create, update, track, automate, and report on issues in Jira Software Cloud right inside of HubSpot’s Service Hub.

    LeanData Named Leading Vendor in Sales and Marketing in TOPO Annual Report

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Mar 23, 2020

    Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research.

    Pipedrive Acquires Mailigen To Strengthen Email Marketing Capabilities

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Mar 09, 2020

    Mailigen is an intuitive email automation platform offering flexible solutions for small to medium-sized businesses.

    Zendesk Integrates with AWS and Workato, Expands Its Sunshine CRM Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Mar 04, 2020

    New functionality and integrations with AWS and Workato enable companies to build differentiated experiences.

    Zendesk Expands Its Service-First CRM Solutions; Improves Customer Experience

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Mar 04, 2020

    Zendesk also announced that Support Suite now includes emerging social messaging channels powered by Sunshine Conversations, Zendesk’s recently launched conversational business platform.

    Salesforce Signs Agreement to Acquire Vlocity for $1.33B

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Feb 26, 2020

    Vlocity delivers industry-specific cloud and mobile software that embed digital, omnichannel processes for customer-centric industries.

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