Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers


    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

    Kayla Matthews Blogger, Productivity Bytes


    10 mins read Nov 13, 2019

    Cost per click (CPC) is an often-mentioned metric in the digital marketing world. This article by, Kayla Matthews, will help you grasp the essentials of CPC and you’ll find out why you need to ...

    How Programmatic Evolved Within 8 Years

    Ivan Guzenko CEO, SmartyAds


    5 mins read Nov 07, 2019

    Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. Where should marketers look today in order to stay at the edge of progress if innovations never ...

    What Is a Demand-Side Platform (DSP)? Key Features, Architecture, and Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B


    12 mins read Sep 27, 2019

    A demand-side platform (DSP) is as an adtech software that enables brands, advertisers, and agencies to programmatically buy ads. Learn more about its features, architecture, and examples.

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