Merilyn Pereira Editor, Ziff Davis B2B
Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating insights about changing consumer behavior. Here are the key takeaways for marketers.
Roman Daneghyan CMO, Renderforest
A lot of new marketers don't realize, but a VPN tool can be a great addition to their kit. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding ...
Chiradeep BasuMallick Contributor, Ziff Davis B2B
Are you listening to and acting on the Voice of the Customer (VoC)? Learn how this could transform your messaging approach in five steps.
Kelly Dotson Chief Marketing Officer, Numerator
In this article, Kelly Dotson, Chief marketing Officer, Numerator, discuss how misleading consumer insight data affects brands in a negative way. Drawing upon her personal experience and ...
Paul Iaffaldano Venture Capital Investor, BIP Capital
Our growing access to staggering amounts of data, in fact, along with our evolving ability to parse and analyze that data, is enabling marketers to know more about consumer behavior, preferences, and ...
Neha Pradhan Editor Interviews, Ziff Davis B2B
Brightback’s CEO, Guy Marion, explains the benefits of marrying customer retention strategies with automation. He discusses how to leverage both aspects for stellar business outcomes.
Neha Pradhan Editor Interviews, Ziff Davis B2B
SPARK Neuro’s CEO, Spencer Gerrol, explains what neuromarketing is and its evolution. He weighs in on the pros and cons of neuromarketing for you.
Chiradeep BasuMallick Contributor, Ziff Davis B2B
Neuromarketing links a psychological response to marketing activities. Learn four neuromarketing tips inspired by leading organizations.
Neha Pradhan Editor Interviews, Ziff Davis B2B
Howard Luks, SVP Data Products and Partnerships at Eyeota discusses the importance of big data in advertising. Learn exactly how audience data aids targeting.
Neha Pradhan Editor Interviews, Ziff Davis B2B
Bobby Johnson, CTO of Interana discusses the factors influencing consumer behavior. Learn how businesses can benefit from understanding behavioral analytics.
