The Real Reasons Early-stage B2Bs Should Hire Fractional CMOs, with Lori Cohen | 3-Part Fractional CMO Special: Part 3


    mins read May 07, 2020

    Lori Cohen, a veteran CMO and a veteran fractional CMO has worked with several different growth-stage B2B SaaS companies. In this episode, Lori and Erica talk about how to drive optimal value from a ...

    The art of being a ‘revenue-oriented’ CMO | S2 EP 03


    mins read Apr 08, 2020

    What happens when Marketing leaders take on Sales? Scott Horn is the  CRO (Chief Revenue Officer) of PrismHR, a SaaS company in the HR space. He shares his story of life as a CRO after over 2 decades ...

    Why I’m not a ‘Growth Marketer’| S2 EP 02


    mins read Apr 08, 2020

    We all know that marketing needs to be authentic and tell believable stories. But aside from the marketing itself, the marketing leaders behind those strategies need to be authentic and believable ...

    How to Hire Your First CMO | S2 EP 01


    mins read Apr 08, 2020

    3-time Chief Marketing Officer (CMO) Tricia Gellman has been there and done that at Salesforce Canada, Checkr, and now, conversational marketing category leader Drift. Aside from sharing the story of ...

    David Reid Appointed as CMO of Behaviour Interactive

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Martech News

    2 mins read Mar 06, 2020

    Behaviour plans of expansion in self-publishing with the newly-appointed CMO

    How to Become a Chief Marketing Officer (CMO) in Your 30s

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Feb 24, 2020

    How to become a chief marketing officer? Young marketers with this ambition gain from knowing what’s needed, and the journey of those who became CMOs in their 30s.

    Sensible Martech Choices, Latest Marketing Surveys, and Identity Resolution News | S3 EP 02


    mins read Feb 19, 2020

    This week we talk about making sensible Martech stack decisions in the giant Martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s ...

    Chief Outsiders' 2020 Market Trends Survey: Insights for Marketers

    Merilyn Pereira Editor, Ziff Davis B2B

    Martech Skills

    4 mins read Feb 18, 2020

    What do marketers need to prepare for in 2020? Chief Outsiders' 2020 Market Trends survey of CMOs shows the way.

    Why CFOs Should Pay More Attention to Brand Value Like CMOs

    Susan Avarde Co-founder, Brandometry

    Digital Transformation

    4 mins read Jan 30, 2020

    CFOs need to pay attention to the brand value created by marketers, because it is a significant contributor to market cap, and now it can be measured, explains, Susan Avarde, Co-founder, Brandometry.

    What PE investors want from marketing leaders | 6


    mins read Jan 30, 2020

    Prital Kadakia leads the Growth team at Serent Capital, helping portfolio companies to scale up,  drive results, and find the right leadership talent. As a sales and marketing expert at a PE firm, ...

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