Lori Cohen, a veteran CMO and a veteran fractional CMO has worked with several different growth-stage B2B SaaS companies. In this episode, Lori and Erica talk about how to drive optimal value from a ...
What happens when Marketing leaders take on Sales? Scott Horn is the CRO (Chief Revenue Officer) of PrismHR, a SaaS company in the HR space. He shares his story of life as a CRO after over 2 decades ...
We all know that marketing needs to be authentic and tell believable stories. But aside from the marketing itself, the marketing leaders behind those strategies need to be authentic and believable ...
3-time Chief Marketing Officer (CMO) Tricia Gellman has been there and done that at Salesforce Canada, Checkr, and now, conversational marketing category leader Drift. Aside from sharing the story of ...
Pooja Deshpande Jr Editor, Ziff Davis B2B
Behaviour plans of expansion in self-publishing with the newly-appointed CMO
Suhasini Kirloskar Contributor, Ziff Davis B2B
How to become a chief marketing officer? Young marketers with this ambition gain from knowing what’s needed, and the journey of those who became CMOs in their 30s.
This week we talk about making sensible Martech stack decisions in the giant Martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s ...
Merilyn Pereira Editor, Ziff Davis B2B
What do marketers need to prepare for in 2020? Chief Outsiders' 2020 Market Trends survey of CMOs shows the way.
Susan Avarde Co-founder, Brandometry
CFOs need to pay attention to the brand value created by marketers, because it is a significant contributor to market cap, and now it can be measured, explains, Susan Avarde, Co-founder, Brandometry.
Prital Kadakia leads the Growth team at Serent Capital, helping portfolio companies to scale up, drive results, and find the right leadership talent. As a sales and marketing expert at a PE firm, ...
