Khoros Expands Its Khoros Care Solution, Launches Modern Chat

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Apr 08, 2020

    Khoros’ Spring Innovation Release focuses on digital-first customer care and includes chat capabilities, live utilization analytics, and instant customer feedback.

    Mindsay Provides Free Access to Its Chatbot To Enhance Customer Support During COVID-19

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    AI in Marketing

    2 mins read Mar 30, 2020

    To help alleviate customer stress and the strain on support centers, Mindsay offers free access to customer support chatbot.

    10 Reasons Your Marketing Strategy Must Include WhatsApp Right Now

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Mar 30, 2020

    Is WhatsApp marketing part of your strategy? Here are 10 reasons your 2020 marketing plan needs it.

    Getting Customer Experience Right with a Hybrid Approach

    Steven Petruk President Global Outsourcing, CGS

    Customer Experience

    4 mins read Mar 24, 2020

    While consumers have come to expect “always-on” customer service, CX wrought with technology challenges is bound to frustrate the relationship between a business and its audiences, says Steven ...

    Intercom Introduces Resolution Bot; Enhances Customer Support

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    AI in Marketing

    2 mins read Feb 27, 2020

    Resolution Bot delivers hyper-personalized responses based on customer demographics, is fluent in six new languages and automatically resolves one-third of common support questions. 

    Human-Centric Service: You Can’t Rely on Technology Alone

    Bill Patterson Vice President and GM, Salesforce

    Customer Experience

    4 mins read Feb 06, 2020

    Salesforce’s EVP and GM of CRM Applications at Salesforce, Bill Patterson, outlines how companies can pair the human touch with smart technology to deliver “human-centric service."

    How to Improve E-Commerce Consumer Experience in 2020

    Toby Britton Co-founder & CMO, Miappi


    4 mins read Jan 27, 2020

    Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an ...

    What’s Next for CMOs in 2020?

    Lynne Capozzi Chief Marketing Officer, Acquia

    Martech Skills

    4 mins read Jan 20, 2020

    CMOs are constantly looking for new ways to get insights into their customers, or put data to work in more efficient, innovative ways. Lynne Capozzi, Acquia's CMO, shares three strategies that ...

    Critical Trends for Extraordinary Digital CX

    Virgil Wong Global Practice Head & VP, HGS Digital

    Customer Experience

    4 mins read Dec 27, 2019

    Top trends for 2020 include curating personalized (and less invasive) digital experiences, building digital assets from the bot up, and inspiring a vision of customer transformation through your ...

    ChatBook Raises $1M to Strengthen Its Social Media Automation Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    AI in Marketing

    2 mins read Dec 24, 2019

    The new investment round will enable ChatBook to further capitalize on its position as the market leader in social media automation to strengthen their solution offering.

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