Google Commits to Stringr Partnership to Support Local Journalism

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Martech News

    2 mins read Mar 13, 2020

    Stringr extends its partnership with Google News Initiative till the end of U.S. 2020 elections.

    Women's Day Special: The Subtle Art of Marketing to Women in 2020

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    9 mins read Mar 06, 2020

    How does a brand appeal to women? Let's delve into the art and craft of marketing to women on International Women's Day 2020.

    Hootsuite Introduces Free Version of ‘Campaigns’ for Businesses to Drive Engagement, Generate Leads

    Rohit Roy Former News Editor, MarTech Advisor

    Social Media Marketing

    5 mins read Oct 28, 2015

    The offering is designed to empower users with the ability to launch landing pages and sweepstakes, and help them drive engagement and generate leads.

    AWeber Unveils New Email Automation Platform – ‘Campaigns’

    Rohit Roy Former News Editor, MarTech Advisor

    Marketing Automation

    5 mins read Oct 21, 2015

    The inventor of the email autoresponder, AWeber recently introduced ‘Campaigns’ – a new marketing platform built to make email automation highly impactful and easier to use.

    Ideas for Marketers to use as National Holiday Campaigns

    Rohit Roy Former News Editor, MarTech Advisor

    Interactive Marketing

    5 mins read Jul 04, 2015

    For those who haven’t been able to organize or commit to any local events for the 4th of July weekend, the opportunity is still not lost. You can make use of these tips to formulate a winning ...

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