Brand Building

    How to Get Brand Protection When Getting Email

    Emily Andrews Marketing Specialist, Community Contributor

    Marketing Automation

    4 mins read Apr 07, 2020

    It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily ...

    How Can Brands Navigate Crisis in a Way That Safeguards Their Future? 

    Yuval Ben-Itzhak CEO, Socialbakers

    Customer Experience

    4 mins read Mar 31, 2020

    In this article Yuval Ben-Itzhak, CEO, Socialbakers talks about how businesses can navigate the COVID-19 crisis and safeguard their future. He also shares tips to help businesses and brands not only ...

    In the Streaming Wars, the Power of Brand Takes Center Stage 

    Aaron Goldman Chief Marketing Officer, 4C

    Interactive Marketing

    5 mins read Mar 03, 2020

    In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars, writes, Aaron Goldman, CMO of 4C Insights.

    How to Capture Brand Content Like the Pros  

    Eli Ash Head of Production, Mustache

    Content Marketing

    3 mins read Feb 11, 2020

    Eli Ash, Head of Production at Mustache, a Brooklyn-based creative content agency, part of Cognizant Interactive, shares her advice on how to tackle the ins and outs of creating video elements for ...

    Why CFOs Should Pay More Attention to Brand Value Like CMOs

    Susan Avarde Co-founder, Brandometry

    Digital Transformation

    4 mins read Jan 30, 2020

    CFOs need to pay attention to the brand value created by marketers, because it is a significant contributor to market cap, and now it can be measured, explains, Susan Avarde, Co-founder, Brandometry.

    How Brand Safety Burned 66% of Game Of Thrones News

    Jonathan Marciano Director Of Communications, CheQ

    Content Marketing

    4 mins read Jan 08, 2020

    Brand safety keyword blacklists saw publishers denied ad dollars for 66% of online news stories about Game of Thrones, at the same time as readers flocked to read about the hit show, writes, Jonathan ...

    Breaking Through the Noise: 4 Tips For Getting Your Brand Noticed Online 

    Corey Quinn Chief Marketing Officer, Scorpion

    Customer Experience

    3 mins read Jan 02, 2020

    How brands can break through the noise of internet marketing and improve customer loyalty, writes, Corey Quinn, CMO, Scorpion.

    How Can a Brand Articulate a Purpose with Digital Marketing?

    Toby Britton Co-founder & CMO, Miappi

    Content Experience

    4 mins read Dec 20, 2019

    Toby Britton, CMO at Miappi, explores how brands can use digital marketing tools such as user-generated content to reinforce their sense of purpose, in an effort to support their wider corporate ...

    How to Market Your Brand Through Multisensory Experiences

    Jeff Snyder Founder, Inspira Marketing Group

    Adtech

    4 mins read Dec 10, 2019

    Getting ahead of the competition means advertising can no longer be about static messages or videos that only engage the eyes — it has to be about all five senses, Jeff Snyder, Founder and Chief ...

    A Marketer’s Guide to Data-Driven, Omnichannel Engagements for Increased Brand Loyalty

    Ryan Kam Chief Marketing Officer, Five9

    Data Governance

    4 mins read Dec 05, 2019

    Customer expectations are forcing marketers to evaluate the way they provide service and customer care. Today’s customers demand a consistent experience regardless of location or device, and expect ...

Load More Stories