Blockchain

    Aqilliz Integrates with Lucidity To Make Digital Advertising More Secure and Scalable

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Jan 29, 2020

    By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards.

    Aqilliz, a Blockchain-Enabled Solutions Provider, Appoints Venkatesh Babu as Its New CRO

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Blockchain in Marketing

    2 mins read Jan 07, 2020

    Prior to joining Aqilliz, Venkatesh most recently served as Coty’s Regional Sales Director for Southeast Asia for the past four years, where he was responsible for go-to-market, sales, and business ...

    7 Unique Marketing Trends To Watch For In 2020

    Robert Passikoff Founder & CEO, Brand Keys

    Digital Transformation

    3 mins read Nov 19, 2019

    The article explores seven real and non-cliche marketing trends, identified by Brand Keys, which marketers should attend to. 

    How Blockchain Has Impacted Relationship Marketing

    Sourodip Biswas Digital Marketing Executive, Space-O Canada

    Blockchain in Marketing

    4 mins read Oct 17, 2019

    This article explores how, with Blockchain, users can protect and manage the access rights of their data with various brands, hence giving new and unexplored challenges to marketers, writes Sourodip ...

    Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Interactive Marketing

    5 mins read Aug 30, 2019

    This year, mobile overtook television in terms of content consumption. Read about three brands that maximized their potential, using mobile marketing campaigns.

    Deloitte Introduces 'Blockchain in a Box' for Mobile Format

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Blockchain in Marketing

    2 mins read Aug 23, 2019

    It is a mobile, self-contained technology platform capable of hosting blockchain-based solutions across four small-form-factor compute nodes and three video displays, as well as networking components ...

    The Future of Blockchain In the Light of Facebook Libra Developments

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Blockchain in Marketing

    5 mins read Jul 31, 2019

    Facebook’s cryptocurrency coin Libra has dominated global headlines, but its future is still uncertain. Let’s look at the implications, what it means for marketers and the future of blockchain.

    What Is Blockchain in Marketing? Strategies, Best Practices, Benefits and Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Blockchain in Marketing

    15 mins read Jul 25, 2019

    Over the course of a decade. blockchain has spread its wings across multiple industries and departments. Let’s understand the concept of blockchain in marketing, its strategies, best practices and ...

    How Blockchain Marketing Could Impact Customer Experience

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Blockchain in Marketing

    5 mins read Jul 09, 2019

    Blockchain or distributed ledger technology will change the very foundation of marketing transactions. Here are three blockchain tips to help you improve customer experience.

    How Blockchain Could Make AdTech More Honest

    Kayla Matthews Blogger, Productivity Bytes

    Blockchain in Marketing

    5 mins read Jun 28, 2019

    Tons of ad spending goes to waste thanks to fraud. When Juniper Research estimated the scope of the problem, it found that marketers lose as much as $19 billion thanks to fraud among advertising ...

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