Lilach Bullock Digital marketing specialist , Lilach Bullock dot Com
In this article, Lilach Bullock talks about what marketers can expect in 2020 when its comes to content marketing. She also points out six trends that will surely make headway in the market.
Rachel Downey Co-founder and President , Share Your Genius
Rachel Downey, Co-founder, and President of Share Your Genius, in this article talks about marketers can use podcasting as a tool to increase customer engagement and the overall customer experience.
Patty Parobek Director of Integrated Marketing Strategy , Tenlo
There are a handful of times when rapid testing in B2B shines: when you’re unsure if a new marketing channel would work; when you’re bringing a new product to market; when you need to test new ...
Ann Sung Ruckstuhl Chief Marketing Officer , Unisys
It's not only possible for enterprise marketers to lead business transformation, it's critical that we do. But don't panic! Here are three ideas from the startup universe to get it done, says, Ann ...
Chiradeep BasuMallick Contributor , Ziff Davis B2B
Email marketing is a marketing strategy that includes sending promotional emails to customers. Learn about its benefits, best practices, and examples.
Simon Jaffery Vice President of Product , Qubit
A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. Simon Moss, the Marketing Director of Communigator discusses ...
Susan Ganeshan Chief Marketing Officer , Granicus
What are private sector marketing teams doing that are good ideas for public sector communications teams to adopt? In this blog post, Susan Ganeshan, Granicus CMO, shares five high-level strategies ...
Nadav Shoval Co-founder and CEO , Spot.IM
How, loyal, interest-focused communities are driving innovation and value creation in ways we haven’t seen since the web first emerged as a viable platform in 1991, shares, Nadav Shoval, CEO & ...
Ameya Dusane Content Coordinator , MarTech Advisor
AI firm Sidetrade has appointed tech industry veteran David Turner to lead its marketing group. David joins Sidetrade from major US software vendor Oracle NetSuite, where he was senior director, EMEA ...
Paul Iaffaldano Chief Investment Officer , BIP Capital
Our growing access to staggering amounts of data, in fact, along with our evolving ability to parse and analyze that data, is enabling marketers to know more about consumer behavior, preferences, and ...
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