Bruce McMeekin Founder and CEO, BKM Marketing
Understanding how brands can engage consumers is critical to success. Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, ...
Chitra Iyer Editor in Chief, Ziff Davis B2B
“Audience Management” is defined as the process of sourcing, managing, analyzing, defining, and activating customer data for cross-channel campaigns.
Steve Randazzo Founder & CEO, Pro Motion, Inc.
Marketers who look up from their metrics and take the time to consider the meeting point between experiential and digital tactics will be rewarded. They’re the ones who will unlock new insights, ...
Bart Myers CEO & Founder, CEO & Founder
Why we must more deeply invest in our digital communities, and own and grow our audiences once again, writes Bart Myers, Founder and CEO, Countable & Countable Action.
Matt Drewes SVP/ Group Head, Cardlytics
Big sporting events provide restaurants with the opportunity to attract new customers and reengage lapsed customers, but only as long as they have the right message says Matt Drewes.
Vikash Kumar Marketing Manager, Tatvasoft
Mobile Marketing is a multi-channel approach in order to reach your target audience so that they can easily access your service , writes, Vikash Kumar.
Wayne St Amand Co-founder and Chief Marketing Officer, Terminus
As more consumers are used to multi-tasking between TVs, smartphones and tablets/computers, the traditional audience segmentation approach no longer works. Marketers must reevaluate their marketing ...
Jacqueline Ball Digital Marketing Consultant & Strategist, SOZOE Creative
Jacqueline Ball, Digital Strategist and Social Media Marketer for Sozoe Creative, writes, why Pinterest is the most underrated social channel for marketing and how pinterest consistently produces the ...
Chris Lynch Chief Marketing Officer, Cision
In order to successfully adopt EMM, there are four key roles that will be required including, Influencer Relations Manager, Earned Audience Data Manager, Comms Measurement / Attribution Manager and ...
Wayne St Amand Co-founder and Chief Marketing Officer, Terminus
Across the various channels used for consumer engagement, marketers need tools that provide accuracy and competitive advantage, such as identity resolution. Wayne St. Amand, CMO of Nielsen’s Visual ...
