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    How Storytelling and Extended Reality Can Captivate Customers

    Vandita Grover Contributor, Ziff Davis B2B

    Interactive Marketing

    5 mins read Mar 19, 2020

    This World Storytelling Day let's see how extended reality (XR) and storytelling can enhance engagement and customer experience.

    When Is 5G Coming for Marketers? Q&A; With Jennifer Kyriakakis of Matrixx Software

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    IoT in Marketing

    5 mins read Jan 16, 2020

    Jennifer Kyriakakis of Matrixx Software discusses how 5G will mark the dawn of a new era of connectivity. Find out what’s in store!

    Augmented Reality for Marketers: Steps to Succeed in 2020 

    Paula Perrichot Marketing Director, Wikitude

    Conversational Marketing

    3 mins read Jan 06, 2020

    Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in ...

    Is 2020 the Year of Extended Reality (XR) in Marketing? (National Science Fiction Day Special)

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Interactive Marketing

    5 mins read Dec 30, 2019

    Extended reality (XR) brings ideas that seem like science fiction into marketing. We share four tips to use XR for National Science Fiction Day.

    3 Reasons Web-Based AR Should Be in Every Marketer’s Toolkit

    Caspar Thykier Chief Executive Officer, Zappar

    Interactive Marketing

    4 mins read Dec 16, 2019

    This article by Caspar Thykier, Zappar, Chief Executive Officer explores how Augmented Reality (AR) technology is becoming more accessible to marketers through the evolution of Mobile WebAR.

    20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Customer Experience

    15 mins read Dec 16, 2019

    Brands are prioritizing customer experience to gain a competitive advantage. As we head toward 2020, here are 20 unconventional ideas to improve CX.

    Can Virtual Reality (VR) Transform Branded Events? Q&A; With John Kaplan of Centerline Digital

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Interactive Marketing

    5 mins read Dec 12, 2019

    John Kaplan of Centerline Digital discusses how virtual reality (VR) is a game changer for events. Find out what works best – VR or augmented reality (AR).

    5G's Impact on Marketing in 2020: Trends and Predictions

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    IoT in Marketing

    6 mins read Dec 11, 2019

    2019 saw the first commercial implementation of 5G. Here are three trends and predictions of 5G’s impact on marketing in 2020.

    Five Social Media Marketing Predictions for 2020

    Yuval Ben-Itzhak CEO, Socialbakers

    Social Media Marketing

    4 mins read Dec 11, 2019

    Yuval Ben-Itzhak, CEO, Socialbakers, shares his top five predictions on social media and trends that brands need to be aware of in the coming year.

    Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy

    Vandita Grover Contributor, Ziff Davis B2B

    Mobile Marketing

    5 mins read Dec 05, 2019

    Looking for campaign inspiration for your 2020 marketing strategy? Here are five of 2019's best mobile marketing campaigns to learn from.

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