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    How Tinuiti's 2020 Amazon Shopper Survey Can Help Marketers Navigate Changing Audience Behavior

    Merilyn Pereira Editor, Ziff Davis B2B

    E-Commerce

    6 mins read Apr 06, 2020

    Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating insights about changing consumer behavior. Here are the key takeaways for marketers.

    How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    10 mins read Mar 31, 2020

    Social distancing and remote work are essential during the coronavirus pandemic. How will marketing change as COVID-19 impacts consumer behavior?

    How to Ace Brand Intimacy in 2020

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    7 mins read Mar 24, 2020

    Brand intimacy contributes significantly to a company's success. How can you strengthen and leverage emotional bonds with your customers? Read ahead to find out.

    How Ad Serving Businesses Help Google and Amazon Disrupt New Industries 

    John Mruz SVP of Strategy, Flashtalking

    Adtech

    4 mins read Feb 24, 2020

    Google and Amazon are steadily encroaching on new industries as the enter new lines of business, and meanwhile, most of their new competitors freely give their data to Amazon and Google's ad servers. ...

    FTC Announces Expansion of Its Antitrust Investigation; Agency To Look Into Bigger Acquisitions

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Martech News

    2 mins read Feb 13, 2020

    The Commission issued these orders under Section 6(b) of the FTC Act, which authorizes the Commission to conduct wide-ranging studies that do not have a specific law enforcement purpose.

    73% of Brands Selling on Amazon are Advertising on the Platform, Reveals Feedvisor Report

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    E-Commerce

    2 mins read Feb 13, 2020

    A majority of brands selling on Amazon (59%) said that the platform generates their highest return on media spend, followed by Google (22%) and paid social (17%).

    Amazon Introduces Brand Voice for Amazon Polly, Leverages AI to Build Neural Text-to-Speech Voice

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Feb 07, 2020

    The Amazon Polly team has built a voice for KFC Canada in a Southern US English accent for the iconic Colonel Sanders to voice KFC’s latest Alexa skill.

    Super Bowl 2020 Campaigns That Took the Internet by Storm

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read Feb 04, 2020

    Super Bowl 2020 kick-started on Sunday, February 2, and the ads are all we can talk about. Let’s look at the best Super Bowl 2020 campaigns this year.

    A Look at the Big Martech News of 2019: Implications for 2020

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    Martech News

    6 mins read Dec 23, 2019

    Rounding up the year with the big martech news of 2019 – key themes, acquisitions, and innovations. Find out what 2020 looks like for martech.

    Will Blockchain Play a Role in Marketing in 2020?

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Blockchain in Marketing

    5 mins read Dec 20, 2019

    Blockchain in marketing has come a long way. Learn about five exciting applications of blockchain in marketing for 2020 from these startups.

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