Advertising And Marketing 2

    How is COVID-19 Impacting Advertising, Marketing and Media?

    Philip - Smolin Chief Strategy Officer, Amobee

    Adtech

    3 mins read Apr 13, 2020

    Philip Smolin, Chief Strategy Officer of Amobee, discusses, how no industry is immune from the impact of the COVID-19 pandemic. But as governments, industries, companies, and individuals around the ...

    Why Blockchain Occupies a Unique Seat at the Advertising Table

    Prateek Dayal CSO, Aqilliz

    Blockchain in Marketing

    4 mins read Apr 09, 2020

    As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and ...

    Comscore Partners with JW Player to Enhance Contextual Targeting for Video Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Apr 09, 2020

    Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content

    49% Customers Want Advertisers to Keep Them Informed About COVID-19, Reports Unruly

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Content Marketing

    2 mins read Apr 09, 2020

    Only 2% of Consumers Think Brands Should Pause All Advertising; 49% Want Ads to Make Them Feel Informed and 37% Want Ads to Make Them Feel Warm/Happy

    How Marketers Can Respond Successfully to Abrupt Market Changes During COVID-19

    Mirko Holzer CEO, BrandMaker

    Adtech

    4 mins read Apr 07, 2020

    In this article, Mirko Hozler CEO of BrandMaker discusses the impact on businesses due to Coronavirus outbreak. The businesses have to assess their campaigns, plans and budget exposures in order to ...

    Peer39 Partners with NewsGuard Helps Brands Fight Fake News

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Apr 03, 2020

    Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media

    Role of Advertising During the Coronavirus Era

    Ken Harlan Founder and CEO, MobileFuse

    Adtech

    4 mins read Mar 26, 2020

    With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during ...

    How to Curate Digital Ad Supply in 2020

    Alex White COO, Peer39

    Adtech

    4 mins read Mar 23, 2020

    As marketers explore curated approaches to digital ad inventory, they need to maximize the impact of every programmatic ad purchase. Here’s a checklist for getting the most out of every impression.

    Simpli.fi Introduces New Online Attribution for OTT/CTV Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 17, 2020

    New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices.

    Why OTT Could be the Hot Political Ad Battleground for 2020

    Tiffany Coletti Kaiser EVP Marketing, Digital Remedy

    Adtech

    4 mins read Mar 13, 2020

    As more and more consumers cut the cord, the move to OTT isn’t as much of a choice as it is a necessity for political advertisers, offering more control, greater targeting, and high-value ...

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