Pooja Deshpande Jr Editor, Ziff Davis B2B
Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.
Ameya Dusane Sr. Content Operations Associate, MarTech Advisor
Channel Factory delivers the intelligent, brand-suitable solution for brands looking for a custom media strategy on YouTube.
Ameya Dusane Sr. Content Operations Associate, MarTech Advisor
PubMatic’s Audience Encore delivers more control for publishers and data companies over their audience segments by offering granular control of permissions and pricing in a safe environment.
Ameya Dusane Sr. Content Operations Associate, MarTech Advisor
Authentic Performance® can analyze over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device – in real time.
Christine Frohlich Vice President Of Product Management, Experian Marketing Services
Today’s data-driven environment has put more power into the hands of the marketer. They can create relevant messages and identify the most appropriate channels to reach their customers. However, ...
Ameya Dusane Sr. Content Operations Associate, MarTech Advisor
Demonstrates AdColony’s ongoing commitment to data integrity and reaffirms its leadership position in the mobile ad industry.
Buck Robinson Partner and Chief Radio Strategist, The Media Manager
Audio and digital advertising strategies don’t have to be mutually exclusive. In fact, a collaborative strategy that combines the two can produce higher ROI and deliver a broader reach, says, Buck ...
Oana Alexandrov Content Wrirer, Product Lead
Digital agencies are bound to change in 2020. Their revamp has everything to do with martech, automation, and Artificial Intelligence. Here are the 5 major industry pitfalls and solutions that the ...
Ameya Dusane Sr. Content Operations Associate, MarTech Advisor
With this new expansion, Channel Factory opens up offices in Russia and Denmark and continues to deepen its presence across Sweden, Finland, Spain, France, Italy, Poland, Germany, the UK and Norway.
Marc Guldimann Founder & CEO, Adelaide/Parsec
Implementing findings from rigorous research, Adelaide measures several factors to determine “Attention Units” - a quality metric that evaluates coverage clutter duration and position of ad ...