Advertising Analytics

    Twitter Modernizes Its Ad Analytics Platform

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Adtech

    2 mins read Mar 23, 2020

    Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.

    Channel Factory Announces Global Expansion with New Office in Munich, Germany

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 19, 2020

    Channel Factory delivers the intelligent, brand-suitable solution for brands looking for a custom media strategy on YouTube.

    PubMatic Releases Audience Encore, a New Solution to Monetize Audience Data

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Mar 19, 2020

    PubMatic’s Audience Encore delivers more control for publishers and data companies over their audience segments by offering granular control of permissions and pricing in a safe environment.

    DoubleVerify Launches Authentic Performance®, Simplifies Data Analytics for Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Jan 09, 2020

    Authentic Performance® can analyze over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device – in real time.

    Measurement: The Oft-Forgotten Component of a Campaign

    Christine Frohlich Vice President Of Product Management, Experian Marketing Services

    Data Governance

    4 mins read Dec 20, 2019

    Today’s data-driven environment has put more power into the hands of the marketer. They can create relevant messages and identify the most appropriate channels to reach their customers. However, ...

    AdColony Integrates with ID Consortium, Simplifies Ad Targeting

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Dec 12, 2019

    Demonstrates AdColony’s ongoing commitment to data integrity and reaffirms its leadership position in the mobile ad industry.

    Stronger Together: Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign

    Buck Robinson Partner and Chief Radio Strategist, The Media Manager

    Adtech

    5 mins read Dec 03, 2019

    Audio and digital advertising strategies don’t have to be mutually exclusive. In fact, a collaborative strategy that combines the two can produce higher ROI and deliver a broader reach, says, Buck ...

    The 2020 Digital Agency: 5 Processes That Are Going to Change Ads

    Oana Alexandrov Content Wrirer, Product Lead

    Adtech

    5 mins read Oct 21, 2019

    Digital agencies are bound to change in 2020. Their revamp has everything to do with martech, automation, and Artificial Intelligence. Here are the 5 major industry pitfalls and solutions that the ...

    Channel Factory Announces Expansion in the UK, Russia and Denmark

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Oct 15, 2019

    With this new expansion, Channel Factory opens up offices in Russia and Denmark and continues to deepen its presence across Sweden, Finland, Spain, France, Italy, Poland, Germany, the UK and Norway.

    How Brands Can Use Attention Metrics to Find Value and Possibly Fix the Web

    Marc Guldimann Founder & CEO, Adelaide/Parsec

    Adtech

    3 mins read Oct 09, 2019

    Implementing findings from rigorous research, Adelaide measures several factors to determine “Attention Units” - a quality metric that evaluates coverage clutter duration and position of ad ...

Load More Stories