Adtech Platform

    The Death of The Cookies and The Rise Of The AdIDs

    Daniel Heer Founder & CEO, zeotap

    Adtech

    4 mins read Nov 14, 2019

    Cookies have been maligned for a long time, but it’s only recently that the industry has started to respond in earnest. It’s about time! But what’s next? Enter the AdID and MAIDs for mobile — ...

    Marketing Technology News and Top Stories from the Week of June 24, 2019

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Data Management

    5 mins read Jun 28, 2019

    All the top marketing news from Alexa.com, TCS, Microsoft Azure and more. Get caught up with the most vital marketing technology news of the week of June 24, 2019.

    Criteo Appoints Geoffroy Martin as Executive VP and General Manager, Retail Media

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    3 mins read May 22, 2019

    Criteo , announced the appointment of Geoffroy Martin to the role of Executive Vice President and General Manager, Retail Media.

    OpenX Launches People-Based Marketing Solution, OpenAudience™

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read May 03, 2019

    OpenAudience™ will provide marketers the ability to easily plan and buy advertising for every digitally addressable consumer across the open web

    Outbrain Partners with Eurosport - Smartfeed to Customize User Experience, Improve Engagement

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Jan 17, 2019

    The agreement spans 13 markets globally, including the UK, France, Germany, Italy, Spain, Asia, and Australia, and will be powered by Outbrain’s innovative Smartfeed technology.

    Sublime Introduces Dynamic New Look and New Positioning

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    3 mins read Sep 14, 2018

    Sublime, the advertising marketplace that creates and delivers premium ad experiences that perform, announced today its new brand identity

    George Levin, CEO, Getintent: On The Mathematics Of Programmatic

    Apoorva Kulkarni Former Assistant Editor, MarTech Advisor

    Adtech

    10 mins read Jul 19, 2018

    George Levin, the Co-founder and CEO of Getintent conversed with MTA about the beauty of working on predictive algorithms, Big Data and transparent metrics in programmatic advertising. George spoke on ...

    Sovrn Partners with Factmata to further Enhance Quality Media Ecosystem

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    3 mins read May 02, 2018

    Sovrn, which helps independent online publishers succeed by doing more of what they love, today announced it has become the first to partner with Factmata, the anti-fake-news advanced machine learning ...

    The Perils of Automated Adtech: Lessons from the Facebook Fiasco

    Paroma Sen Former Senior Features Writer, MarTech Advisor

    Adtech

    5 mins read Sep 21, 2017

    It’s been years since World War 2. Yet, until the last week or so, it seemed like the world’s largest social network let advertisers direct their pitches to the news feeds of over 2000 people who ...

    Glispa Acquires justAd, Playable Ad 'Drag and Drop' Platform

    Shabana Arora Former Editor, MarTech Advisor

    Interactive Marketing

    5 mins read Sep 11, 2017

    Glispa Global Group (Glispa), a leading independent mobile ad tech company, today announced that it has acquired justAd

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