Adform 2

    Adform Expands Its Leadership with New Key Hires

    Ameya Dusane Content Coordinator , MarTech Advisor

    AdTech

    2 mins read Oct 09, 2019

    Daniel Green has been appointed Adform's SVP of Sales, based in the New York office. Eytan Fox has been named VP of Sales, based in Chicago.

    Adform Accredited by MRC for Its Display and Video Advertising Technology

    Ameya Dusane Content Coordinator , MarTech Advisor

    AdTech

    2 mins read Sep 25, 2019

    This announcement comes on the heels of Adform being named a Leader in Gartner’s second Magic Quadrant for Ad Tech.

    Adform Named Leader in AdTech by Gartner Magic Quadrant 2019

    Ameya Dusane Content Coordinator , MarTech Advisor

    AdTech

    2 mins read Sep 17, 2019

    Adform’s recently released DCO Pro offering serves as a capstone completing the company's offering.

    Adform to Launch an IPO on Nasdaq Copenhagen

    Ameya Dusane Content Coordinator , MarTech Advisor

    AdTech

    3 mins read Nov 06, 2018

    Adform, an advertising technology company, today announced its intention to launch an Initial Public Offering ("IPO") and to list its shares on Nasdaq Copenhagen.

    The Overlooked Opportunity Behind GDPR

    Julian Baring General Manager, North America , Adform

    GDPR

    8 mins read Aug 02, 2018

    The marketing world is beginning to settle into its post-GDPR reality, but you can bet the new regulation will continue to make headlines into the foreseeable future. GDPR and any additional privacy ...

    The Argument Against People-Based Marketing

    Julian Baring General Manager, North America , Adform

    Performance and Attribution

    9 mins read Jun 08, 2018

    People-based marketing” sounds great, but the performance to date hasn’t come close to the ideal. It's time to rethink our approach to realize PBM's promise writes, Julian Baring, General Manager, ...

    The Advertising ID Consortium Adds New Platform Partners to its Ecosystem

    Ameya Dusane Content Coordinator , MarTech Advisor

    AdTech

    5 mins read Dec 18, 2017

    The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three ...

    Don’t Blame Tech for Bad Creative, Blame the Siloes

    Julian Baring General Manager, North America , Adform

    UX and CRO

    5 mins read Jan 16, 2017

    Julian Baring, GM North America at Adform dives into the importance of breaking data siloes for marketers, creatives and tech teams so they can work together to implement the most effective and ...

    ADmantX and Adform Expand Strategic Partnership to Improve Targeting and Personalization of Ad Campaigns

    Shabana Arora Former Editor , MarTech Advisor

    Display and Native Advertising

    5 mins read Sep 13, 2016

    ADmantX, the provider of semantic based solutions for contextual advertising and audience profiling, and Adform, a global digital media advertising technology company, today announced a partnership to ...

    Adform Introduces a New DMP ‘Audience Base’ to Enable Flexible and Seamless Data-driven Marketing and Audience Segmentation

    Shabana Arora Former Editor , MarTech Advisor

    Display and Native Advertising

    5 mins read Sep 09, 2016

    Adform, the independent and open full stack ad-tech platform serving media agencies, trading desks, brands and publishers globally, today announced the availability of its existing data management ...

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