Ad Spends

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    Ad Spend on Instagram Stories Has Grown by 70% Over Q3 2019, Reports Socialbakers

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Dec 11, 2019

    Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement.

    Marin Software Reports Increase in E-Commerce Ad Spend

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    E-Commerce

    2 mins read Jul 31, 2019

    These findings underscore the continuing growth of eCommerce advertising, while Instagram Stories are ripe for new customer acquisition opportunities.

    Paid Search Still a Huge Challenge for Marketers, Reports Marin Software

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Jul 18, 2019

    New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019

    Blockchain for Programmatic: Breaking the Speed Barrier

    Chitra Iyer Editor in Chief, Ziff Davis B2B

    Blockchain in Marketing

    8 mins read Jun 28, 2018

    While no one argues the role blockchain could play in bringing transparency to the complex adtech landscape, one of the big objections against it is the speed issue. It’s simply not fast enough to ...

    Retail's Not Dead: But Finding Your Customers Has Never Been More Crucial

    Brian Handly Chief Executive Officer, Reveal Mobile

    Interactive Marketing

    8 mins read Jun 01, 2018

    How are location data and social media changing retail advertising? The impact might be more robust than you think Brian Handly, CEO, Reveal Mobile, provides us answers, as well as some more questions ...

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