Ad Retargeting

    Follow the Patterns: Why Embracing User Interests is the Key to Better Digital Ads

    Antoine Padovani Adcash , Head of Demand

    AdTech

    4 mins read Oct 29, 2019

    Antoine Padovani, Head of Demand at Adcash explains how embracing user interests can remove a lot of pain points felt by consumers towards online advertising - such as irrelevant and poorly-timed ads ...

    It’s Time to Focus on Retargeting and Re-Engagement

    Meiry Vaknin VP Strategic Partnerships , YouAppi

    Mobile Advertising

    3 mins read Oct 22, 2019

    With less than 80 days until Christmas, many Ecommerce apps are making final adjustments to their marketing plans for Q4. Data from YouAppi proves that there is still time to run app retargeting and ...

    The 2020 Digital Agency: 5 Processes That Are Going to Change Ads

    Oana Alexandrov Content Wrirer , Product Lead

    AdTech

    5 mins read Oct 21, 2019

    Digital agencies are bound to change in 2020. Their revamp has everything to do with martech, automation, and Artificial Intelligence. Here are the 5 major industry pitfalls and the solutions that the ...

    Why Pinterest Is Only Scratching the Surface with Advertising Revenue

    Aaron Goldman Chief Marketing Officer , 4C

    AdTech

    3 mins read Oct 09, 2019

    Pinterest has what it takes to grow in the future. The unique dynamic of this platform will make it an increasingly attractive draw for brand dollars, while its relationship with consumers will enable ...

    Why Native Advertising Is (Finally) Opening Up to Mid-Sized Brands

    Casey Wuestefeld Vice President of Platform Operations , Nativo

    Display and Native Advertising

    5 mins read Oct 09, 2019

    Continued marketplace shifts are opening up impactful sponsored content opportunities for mid-sized brands across the web. Nativo's Vice President of Platform Operations, Casey Wuestefeld tells us why ...

    Connecting the Dots: Combining OOH and Digital Retargeting Can Unleash Massive Benefits for Aviation Brands 

    James Heller Co-Founder & CEO , Wrapify

    AdTech

    3 mins read Oct 01, 2019

    Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. But, by coupling OOH with digital retargeting and attribution, they can stand out in a competitive ...

    Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals

    Jonathan Lim Solutions Account Executive , Microsoft

    Display and Native Advertising

    5 mins read Sep 23, 2019

    With new technology and newer targeting options, it’s easier to align your business goals with specific targeting tactics. Jonathan Lim, from Microsoft Advertising, talks through how native ad ...

    Adform Named Leader in AdTech by Gartner Magic Quadrant 2019

    Ameya Dusane Content Coordinator , MarTech Advisor

    AdTech

    2 mins read Sep 17, 2019

    Adform’s recently released DCO Pro offering serves as a capstone completing the company's offering.

    Are Advertisers Getting Purchase Intent All Wrong?

    Daniel Heer Chief Executive Officer , zeotap

    AdTech

    4 mins read Sep 13, 2019

    Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” ...

    Blocking: Ad-fraud Prevention or Cure?

    Asaf Greiner Founder and CEO , Protected Media

    AdTech

    3 mins read Sep 09, 2019

    Asaf Greiner, CEO of Protected Media discusses if this is a price worth paying and how a more nuanced market can help stem publishers’ losses, address ad-fraud and open up new audiences for ...

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