Maciej Zawadzinski Co-founder & CEO, Clearcode & Piwik PRO
With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about ...
Kayla Matthews Blogger, Productivity Bytes
With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. This article explores the basics of mobile ad network and the ...
Asaf Greiner Head of Global Events, Protected Media
Asaf Greiner, CEO of Protected Media discusses if this is a price worth paying and how a more nuanced market can help stem publishers’ losses, address ad-fraud and open up new audiences for ...
Ka Mo Lau Co-founder, Thunder
This features revolves around how the introduction of ad blocking may have led to more user registration and tracking, albeit in a potentially more consent-based manner and why publishers will soon be ...
Vivek Khandelwal iZooto
Publishers' advertising revenue and the power of monetizing via advertising is going down dramatically. Frequent changes by Facebook and Google, and the rise of ad-block adoption, have limited their ...
Marty Kratky Katz Co-Founder & CEO, Blockthrough
Ad blocking is a trend that shows no signs of stopping. This article by Marty Kratky-Katz of Blockthrough points out that not all ad blockers users should be treated the same way.
Merilyn Pereira Editor, Ziff Davis B2B
Spotify is Evolving. What does this mean for marketers? Here is MTA’s take on Spotify’s recent acquisitions and its ad blocker policy.
Vandita Grover Contributor, Ziff Davis B2B
The article talks about the innate nature of ad blockers and their drawbacks along with their significance for both customers and marketers.
Simon Hayhurst GM of Media Services, SVP of Corporate Development and Product, Rocket Fuel
Simon Hayhurst, GM of Media Services, SVP of Corporate Development and Product, Rocket Fuel discusses how adblocking, and the current state of the ad serving industry in light of recent adblocking ...
James Ewen Head of Marketing, Tamoco
Ad blocking has become a problem for the modern marketer. At the heart of the issue lies the concept of relevancy. Is one solution understanding what makes good advertising?
