Tom O Regan CEO, Madison Logic
In the wake of digital transformation, account-based marketing is starting to surge in popularity as more organizations recognize the value in targeted approach and strategy, here's why, writes, Tom ...
Sangram Vajre Co-founder and Chief Evangelist, Terminus
B2B marketers looking for big-time business transformations need to challenge the status quo and focus on what really matters – building relationships. An account-based marketing strategy does just ...
Dmitri Lisitski CEO & Co-Founder, Influ2
The effect produced by account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure efficiency of person-based ads in our ABM strategy, shares, Dmitri ...
Latane Conant Chief Marketing Officer, 6sense
If B2B companies are going to make it in today’s competitive market, they need to optimize their channel partners. Just like your account-based strategy delivers results for your revenue team, ...
Neha Pradhan Editor Interviews, Ziff Davis B2B
David Brutman, CPO and Co-Founder, Folloze talks about AI-driven ABM personalization. Find out what’s next in Folloze’s go-to market strategies and more.
Neha Pradhan Editor Interviews, Ziff Davis B2B
Madison Logic’s CEO, Tom O’Regan, discusses the ideal framework for account-based marketing (ABM). Find out why ABM is so essential for marketers today.
Courtney Smith Manager, Customer & Field Marketing, 6sense
ABM is quickly becoming a staple initiative for connecting with modern buyers. As it continues to outperform other marketing investments, the popularity of ABM continues to rise. When every function ...
Neha Pradhan Editor Interviews, Ziff Davis B2B
Kevin Cunningham, CEO and Co-Founder at MRP discusses the benefits of account-based marketing (ABM) for B2B marketers. Find out the trends to follow in the space.
Isabelle Papoulias Account Executive, 6sense
By adopting an Account Based Orchestration platform powered by AI, Mediafly has empowered its revenue team with actionable insights to accelerate demand and win in the modern age of B2B buying, ...
Merilyn Pereira Editor, Ziff Davis B2B
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