SureShot, a major provider of innovative marketing apps for Oracle Marketing Cloud customers, has joined hands with Connexio Labs, the North Carolina-based company focused on transforming data into actionable insights for driving better sales results.

As a part of the integration, the two companies plan to add more innovative features to REACH, SureShot’s robust suite of cross-channel marketing apps, besides continuing with the development of new and custom solution for the Oracle Marketing Cloud. The move will also deliver TALK, Connexio’s innovative app that allows the in-house sales teams to call the right people with the right message, to the customers.

David York, CEO, SureShot, elaborated, “Our passion is building tools that are smart, functional and empower sales and marketing to do everything they've always wanted to do. Joining forces with Connexio Labs allows us to add to our current cross-channel marketing solutions and accelerate the development of more apps for Oracle customers."

The alliance between the SureShot and Connexio will integrate email and digital tactics with other channels like direct mail and tele-services to ensure real cross-channel marketing. Customers can therefore leverage the enhanced cross-channel abilities and marketing technology solutions at their disposal for a significant increase in their B2B sales results.