Hootsuite Partners with Six Companies Reducing the Gap between Paid and Organic Social Media

Hootsuite, the platform which is used to manage social media, has announced a partnership with six social advertising leaders. Now Hootsuite offers a major social advertising ecosystem. This partnership will empower the Hootsuite users to complement their social media efforts with optimized campaigns revolving around social advertising in order to achieve business goals. The Hootsuite partners include some of the best-in-class vendors such as Kenshoo, Nanigans, Popimedia, Mediative, AdEspresso, and Adaptly.

In an official release, Matt Switzer, Senior Vice President, Labs, Corporate and Business Development, Hootsuite, said, “Hootsuite’s partnerships with these market-leading social ads solutions will help give our enterprise customers a cohesive and comprehensive view into their entire social strategy.” The partnership has taken place at a time when brands are investing in social media advertising in order to complement their marketing campaigns and social initiatives.

Hootsuite’s integration with the social advertising leaders will make it simpler for its customers to manage organic channels and paid social campaigns in one place. It will empower them to run social advertising initiatives from the Hootsuite dashboard. In addition, they can optimize the existing advertising campaigns and also create new ones. Further, they can boost the top performing posts as well as track the advertising analytics.

Tom Affinito, the VP of Product Marketing at Kenshoo, said that brands have to be sufficiently agile today in order to respond to market changes in the fast pace of social media. Hootsuite’s integration with Kenshoo will help customers understand the impact of their organic and paid social initiatives. Additionally, AdEspresso offers superior optimizing solutions for Instagram and Facebook ads. Hootsuite’s integration with AdEspresso will help the customers to get the maximum value from Instagram and Facebook advertising.