Facebook Updates Its Messaging Features for Businesses
Feb 11 2019 | 12:30 AM | 3 Mins Read | Read ModeTo share a press release or news update, please email our Features Editor, Ameya at: ameya.dusane@martechadvisor.com
Facebook recently introduced two new ways to make it easier for people and businesses to connect on Facebook through messaging and group participation.
Bringing Instagram Direct to Facebook Page Inbox
Mobile messaging has become an integral part of people’s lives and an increasing number of people use messaging to communicate with businesses. In fact, 150 million people on Instagram have a conversation with a business every month,1 and on Messenger, 10 billion messages are sent between people and businesses every month.2
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DownloadTo help businesses manage these conversations, Facebook is making it easier for businesses to receive and respond to customer messages across their platforms in a single location. In the coming weeks, businesses in Brazil and the US will be able to receive and respond to Instagram Direct messages from their Facebook Page Inbox on desktop and mobile through the Pages Manager app. This enables businesses to respond faster and never miss a message from a customer.
In addition to making it easier for businesses to communicate with customers, they’re also helping businesses stay connected to their communities.
New ways for Pages to participate in groups
Over 90 million businesses and non-profits of all sizes are using our platforms to connect with customers and their communities. People who manage Pages find that posting and sharing stories are great ways to get the word out broadly, but many are eager to also engage with their community in more personal ways. Engaging with small businesses in a more intimate setting can be incredibly meaningful. Pages already have the ability to create groups to build their own communities, and in the coming weeks, Pages will be able to participate in Facebook Groups and join community discussions in a way that is representative of their business or organization.
Facebook is also launching a pilot program that lets groups and brands collaborate, expanding subscription groups to more partners and allowing relevant Pages to join their communities.
