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Skyword, leading providers of sustainable, scalable and original content marketing solutions, has announced that it has been awarded a patent for inventing a method of content discovery, categorization and search by a user community. The method which was awarded U.S. Patent number 9,251,279, allows content marketers to use these variables to better refine their search results and gain more accurate insights into topics, influencers, assets and authors. This is the third patent that the company has been awarded.
Founder and CEO of Skyword, Tom Gerace, said in a release, "Skyword's latest patent covers a technique that allows anyone to drill down on searches within large databases to gain greater insight into a particular area or focus on a more narrow segment. This technique is extremely valuable in almost every facet of content marketing – from brainstorming story ideas to finding the right storytellers to managing and sharing assets.”
Gerace also added that their unique search feature comes in handy in almost every facet of content marketing – from conceptualizing story ideas, to the launch phase. In addition, it is also useful in finding the right people to tell the story as well as finding the right experts to help flesh out ideas.
Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate ever Read more
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