Sign in with Linkedin
Nielsen Signs an Agreement with RPA for Local Buyer Reach
Nielsen, a global performance management company, recently announced that it has signed a licensing deal with RPA or its Local Buyer Reach, the company’s service that connects industry-grade local television ratings by Nielsen with auto registrations, consumer transaction and Scarborough’s local consumer insights, in order to generate a complete view of consumption habits of the local TV audiences.
Claire Browne, Vice President and Director, media insights, research and accountability at RPA, said, “Maximizing the ROI on our client’s advertising budgets is very important to our agency. Using Nielsen’s Local Buyer Reach, we will be able to enhance our television planning and buying to ensure we deliver more consumers who are ready to buy our client’s products and services.
The solution will be another tool that the RPA uses to make its media buying and planning stronger, by providing a holistic picture of customer view as well as buying behavior in over 40 key ad categories like grocery, automotive, restaurant, retail, and telecommunications.
Nielsen provides this tool to more than 200 designated market areas with reporting capability at the daypart, program and station levels. In addition, the service also provides the buying frequency as well as the spending in major customer categories.
Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate ever Read more
Experiences -
News
ScribbleLive, a leading Toronto-based SaaS provider and content marketing platform, has announced the acquisition of Visually, a popular content ...
by Rohit Roy Jan 29,2016
Experiences -
News
It will allow Adduco Media to broaden their enterprise and agency fulfillment offerings with immediate effect.
by Rohit Roy Jun 04,2015
Experiences -
News
Acrolinx has unveiled its new, cloud-based software platform designed to empower businesses with the ability to boost the scale and influence of their ...
by Rohit Roy Apr 01,2015
Experiences - Whitepaper
Join 350,000 sales & marketing pros who use our newsletter to stay updated with the latest news,
3 Digital Marketing Strategies Every B2B Company Should Adopt
4 Top B2B Digital Marketing Strategies That You Should Follow
Your 2016 #martechmappin! Predictions for the New Year from Marketing Insiders
5 Ways B2B Sales and Marketing will evolve in 2016
VMware Launches New Cloud Management Solutions to Drive Digital Business Transformation
