Google Enhances Gmail; Launches Dynamic Email to Make it More Interactive

Customers now can stay up to date with their email seeing the freshest information, like the latest comment threads and recommended jobs.

Over the past decade, our web experiences have changed enormously—evolving from static flat content to interactive apps. Yet email has largely stayed the same with static messages that eventually go out of date or are merely a springboard to accomplish a more complex task. If you want to take action, you usually have to click on a link, open a new tab and visit another website.

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Today Google announced that they are making emails more useful and interactive in Gmail. Customers now can stay up to date with their email seeing the freshest information, like the latest comment threads and recommended jobs. With dynamic email, customers can easily take action directly from within the message itself, like RSVP to an event, fill out a questionnaire, browse a catalog or respond to a comment.

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How will it work

Aakash Sahney Product Manager, Gmail, says, “Take commenting in Google Docs, for example. Instead of receiving individual email notifications when someone mentions in a comment, now, customers will see an up-to-date thread in Gmail where you can easily reply or resolve the comment, right from within the message.”

With Doodle’s dynamic email, customers can also respond to meeting without opening another website.

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Sahney further adds, “Like the rest of Gmail, dynamic email is safeguarded by best-in-class privacy and security protections. To ensure added security, those who want to send dynamic email have to be reviewed by Gmail first before they can get started.”  

Dynamic emails has begun rolling out to Gmail users on the web from 26th March, while mobile support will be coming soon. For a G Suite customer, customers will be able to enable dynamic email for their organization in the Admin console in coming days. For customers using mail app with Gmail, they can simply see the static version, and can always revert back to it in Gmail.