Dentsu Aegis Network Acquires Digital Pi; Strengthens Merkle’s Marketing Automation & Demand Generation Capabilities

Acquisition expands Merkle’s capabilities in marketing automation and demand generation

Dentsu Aegis Network today announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector. The company will join Merkle, a leading technology-enabled, data-driven performance marketing agency, as an extension of its B2B business.

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Digital Pi’s marketing technology expertise and data-driven services support Merkle’s strategic plans in several key areas including its people-based marketing and enterprise solutions. Digital Pi’s core capabilities in marketing automation and campaign operations, coupled with its leading Adobe Marketo skills, expand Merkle’s highly personalized and integrated solutions for omni-channel engagement. Through this acquisition, Merkle boosts its data, technology, and audience skills, creating a fundamental cornerstone of B2B agency solutions.

“Merkle is the ideal partner for us. Digital Pi brings industry-leading marketing automation consulting expertise and a proven track record of helping hundreds of Adobe Marketo Engage customers to achieve success,” said Ryan Vong, founder and chief executive officer of Digital Pi. “Merkle has a large client base seeking expert help to maximize their return on investment in marketing automation, so we see this as a great business fit for both companies, and just as important, a great cultural fit for stakeholders. I look forward to this next phase of Digital Pi’s growth with Merkle.”  

Digital Pi was founded in 2013 and is headquartered in Dallas, Texas. The company’s 50 employees will join Merkle, and Vong will report directly to Michael McLaren, Global CEO, Merkle B2B Group. 

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“2020 will be a year of continued growth for Merkle, and Digital Pi will be a key player in our expansion throughout the new decade,” said Craig Dempster, president, Merkle Americas. “We are dedicated to constantly growing each of our dedicated industry sectors and ensuring that our clients are receiving best-in-class service. Digital Pi’s B2B consulting capabilities will strengthen our existing relationships and open doors to new opportunities for Merkle.”

Merkle continues to grow globally, with three acquisitions in the past 12 months, and the addition of more than 2,200 employees globally.