TCS Introduces Data-Driven Insights to Increase Community Initiatives

By Ameya Dusane Jun 27 2019 | 07:46 PM | 2 Mins Read | Read Mode

To share a press release or news update, please email our Features Editor, Ameya at: ameya.dusane@martechadvisor.com

Tata Consultancy Services’ Connected Intelligence Data Lake for BusinessTM is Powering its CSR Program Planning, Analysis, Reporting and Volunteer Engagement.

New York: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) IT services, consulting, and business solutions organization, announced that its corporate social responsibility (CSR) team in North America is adopting data-driven insights to increase the reach and impact of its community initiatives.

THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS

Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact.

Download

Through a digital transformation project, TCS is now able to draw upon its vast data sets of community service projects and programs and rich contextual knowledge to provide meaningful insights that can improve collaboration, teamwork and contributions to community efforts.

Marketing News: Partnerize Appoints Scott Samios Joins as Chief Revenue Officer

Powering the project is the TCS Connected Intelligence Data Lake for Business^TM, a cloud-based data lake solution that is helping TCS streamline its community outreach program planning by using past data to personalize volunteer engagement opportunities for employees and its customers. Volunteers can now receive tailored communications about upcoming service projects based on their history of volunteering, drivers of interest, and program outcomes.

The solution also enables the TCS CSR team to make timelier, data-driven decisions and save time by automating the reporting of key metrics around TCS’ community outreach efforts, freeing up valuable resources that can be devoted to core programs. The data lake also powers visualization tools and generates automated reports that help CSR team members prioritize resources based on local community needs and potential impact.

“In today’s data driven world, digital technologies can be harnessed to transform businesses while also empowering communities,” said Balaji Ganapathy, Head, Workforce Effectiveness, TCS. “This solution will help us transform CSR to be a more data-driven function, improving our volunteer experience, partner engagement and beneficiary outcomes.”

Available on the AWS Marketplace on Amazon Web Services, the TCS Connected Intelligence Data Lake for Business solution captures and manages all types of data in a central Hadoop repository from where business users can pull elements using a simple drag and drop interface to quickly generate analytics and gain insights to solve their most pressing challenges.

Marketing News: Pega Hires Carlos Fuentes as Chief Information Security Officer

“In a Business 4.0™ world, more and more support functions, including HR and CSR groups are leveraging data-driven insights to improve their effectiveness and drive superior outcomes,” said Vikas Sethi, Head, Strategic Engagements, Digital Software and Solutions Group, TCS.