Google Analytics Apps Gets Data Insights in Plain English

Google, the search engine company, has announced that it has added automatically generated insights of data into the Android and iOS apps of Google Analytics. This new feature is quite similar to the insights in plain English that are provided by products like BeyondCore, which was acquired by Salesforce very recently.

Machine learning and artificial intelligence (AI) are used by this new function which takes raw data and converts it into credible information. For instance, it may let one know about an increase in the number of new visitors during last week, and, in addition, also tries to quantify the reasons behind the increase along with offering suggestions on how to utilize the information in a profitable way.

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According to a company blog post, “Available on the Assistant screen, this addition to Google Analytics lets you see in 5 minutes what might have taken hours to discover previously. Even better: it gets smarter over time as it learns about your business and your needs. It’s available now in our mobile app on Android and iOS, so you can easily grab insights on the go.”

Google is trying to launch this functionality for the web version of Google Analytics and is also eyeing an expansion into other languages in times to come.