Instagram Announces 1-Minute Video Ads to Increase Revenue

by Rohit Roy Feb 05, 2016

Instagram has announced the extension of their video ad length to 60 seconds, from 30 seconds, in order to better monetize their application. The first of the extended-format ads released on Instagram are T-Mobile’s Super Bowl commercial and the trailer from Warner Brothers’ upcoming movie ‘How to Be Single’.

Instagram, which has over 400 million active users, intends to capitalize on the increasing popularity of ads for digital media and devices. In order to encourage advertisers to adopt their platform, the multimedia sharing application is allowing them to publish 1-minute clips in landscape mode, which is the same format as ads shot for TV. This compatibility factor will enable brands to use advertisements produced for YouTube, TV, and other communication channels on Instagram as well. According to a report, an official statement from Instagram said, “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.”

Instagram allows users to simply scroll over sponsored posts and advertisements. As a result, advertisers will have to ensure that the first few seconds are appealing enough to hook viewers. Given that the platform allows its users to post only 15 seconds-long videos, their response to the extended ad format remains to be seen.

by Rohit Roy

News Editor, MarTech Advisor

Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate ever Read more