Google Brings Cloud Dataproc out of Beta; Overhauls Product Line with Tie-ups for Messaging Service

by Rohit Roy Feb 23, 2016

Google, an American multi-national company specializing in internet-related services and products, has announced the launch of its Cloud Dataproc service today. Based on Hadoop and the Spark, it is an open source software for big data. The well-equipped cloud platform is set to provide stiff competition to Amazon Web Services (AWS). What makes this different from other Hadoop-as-a-Service platforms, is that it connects with other Google Cloud Services such as Google Cloud Storage, BigQuery and Google Cloud Bigtable. Cloud Dataproc supports the Pig platform, the Hive and MapReduce engine. It also works in tandem with Google’s Cloud Dataflow.

In a release, James Malone, a product manager at Google wrote, “While in beta, Cloud Dataproc added several important features including property tuning, VM metadata and tagging, and cluster versioning.”

Further, Google is shutting down Google Compare, a site which allows comparison shopping for auto-insurance, credit cards and mortgages. In an email the company conveyed to its partners that it would wind down the services in United States and United Kingdom. According to Google, the service was underperforming and the company would focus more on Adwords.

In addition, Google is trying to overhaul text messaging. By partnering with prominent phone carriers, the company aims at launching Rich Communications Service or RCS, with which you can send high quality photos, start group chats and do a lot more. If it is embedded in the default app for messaging in Android phones, initiating a video call will be as easy as sending a text message. Google is trying to standardize RCS with 19 phone carriers including GSMA. This a step towards improving the messaging experience for Android users.

by Rohit Roy

News Editor, MarTech Advisor

Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate ever Read more