Krux, Data Management Leaders, to Play Host at Data Matters 2016

Krux, leaders in delivering value through greater personalization in media, marketing and commerce through its independent data management platform, will be hosting Data Matters 2016 where more than 400 industry leaders from over 300 companies will be in attendance. Data Matters is one of the primary data summits in the marketing technology domain. The event, which is being sponsored by Salesforce, is scheduled to take place between May 23rd to 25th at the Aria Resort and Casino.

Jon Suarez-Davis, CMO and chief strategy officer at Krux, said in a press release, "Krux is proud to serve as host to this amazing group of leaders, more than double the assemblage we hosted in 2015. Last year, we explored the path to people data activation. This year, we come together to explore the where that path is leading us. During our three days together, we will expose new models for collaboration, new approaches to consumer engagement, and new ways to deliver more valuable experiences to the people we care most about."

Data Matters is expected to see representatives from companies like ConAgra Foods, Live Nation, comScore, Dr. Pepper, Pandora, Vox, and a lot more. The event will also feature prominent guest speakers such as Michael Lewis, known for authoring Moneyball and The Big Short, and other prominent figures such as Martin Kihn of Gartner, Greg Stuart of MMA, Jonah Goodhart of Moat, and many more.

In addition to workshops, keynote speeches and panel discussions, the agenda will also feature recent case studies from ConAgra, Kellogg Company, Sooma, Seeking Alpha, and PSA Peugeot Citroën.

To keep up with the event on Twitter, users can follow the #DataMatters hashtag.

Krux Extends Partnership with Salesforce to Better Consumer Reach and Sales

The Krux-Salesforce integration has deepened now allowing marketers to match customer information on Salesforce instances to third party data. In addition, Krux is also now a Salesforce ISV Partner. Brands can leverage this partnership to better their understanding of customers and make better use of their marketing cloud data through optimal use of all digital channels.