Relayware Appoints Jennifer Fleissner as Its New Chief Financial Officer

Relayware, a provider of Partner Relationship Management (PRM) solution, has announced that Jennifer Fleissner will be joining as its new Chief Financial Officer for its office in New Jersey. The company has been expanding its global customer base and the new appointment will help it venture into new vertical markets.

Gordon Rapkin, CEO at Relayware, stated in an official release, “Across the U.S. and internationally, high-growth startups and large enterprises are awakening to the fact that a partner channel is a force-multiplier for sales. Relayware is at the cusp of this awakening, empowering businesses to activate their channel partners effectively with active, daily channel management tools. With Jennifer leading our financial operations, we’re even better positioned to expand into growing markets and serve our customers.”

Fleissner has an experience of 20 years at various companies in the US and has been given the responsibility of driving strategy, performance, and financial operations across the global operations of Relayware. She was formerly involved with strategic investment at Amadeus Capital Partners.

Excited about her new role, Fleissner stated that all businesses with a sales channel depend on Relayware. She further added that with Relayware’s momentous growth into new geographies and verticals, it is the perfect time for her to join. With a number of companies focusing on generating leads and increasing sales, sales channel is increasingly becoming a critical pathway.

Relayware is headquartered in New Jersey, US, and is a provider of partnering automation that is SaaS-based.