On February 24, 2016, Beaverton-based Act-On Software, leading global marketing automation providers for fast growing 21st century businesses, announced that Bill Pierznik has been appointed as the company’s General Counsel and Senior Vice President, Business Development. This key addition to the leadership team is a part of Act-On’s endeavor to propel its business towards the next growth phase.

Pierznik has more than 15 years of experience in strategic business areas such as corporate development, business development, operations, ecosystem relationships, tech partnerships, and legal. Prior to Act-On, he held the position of Vice President and General Counsel at the venture-backed high-profile company, Jama Software. Before Jama, he was Chief Legal Officer at Jive Software, where he assisted in leading a successful IPO.

Says Bill Pierznik about his new role at Act-On, "There is tremendous potential across the growing marketing landscape. It is my goal to expand our feature set and market opportunity through technology partnerships that result in more meaningful solutions for our customers."

CEO Andy MacMillan commented on Pierznik’s appointment, "Bill brings a wealth of knowledge and experience to Act-On, our partners, and our customers. Having an experienced General Counsel will be a tremendous asset as we continue to forge new strategic relationships and expand our position in the market as the premier marketing automation solution for fast growing companies and ambitious marketing teams."

Within the last year, Pierznik is the second Jive alum to come onboard the Act-On team. Former Jive Chief Financial Officer, Kate Johnson, also joined Act-On in the same role in March 2015 and worked on the IPO.

Apart from Johnson and Pierznik, new Act-On Software executives who have recently been hired include MacMillan as CEO, Tom Cameron as Chief Revenue Officer, and Matt Zelen as SVP, Customer Success.