The gap to human understanding remains so large! There is so much work to be done to close the gaps and help understand the consumer and her beliefs. (Gary Laben, CEO of Dynata, Episode 62)
“With technology getting better and faster and smarter, the marketers’ real job is to build trust and empathy and bake it into the experience”. DAVID RAAB
It’s hard to be a data-driven company when you can’t trust the data in the first place. - Pedro Arellano, VP of Product at Looker
