In today’s competitive landscape, finding the right technology to invest in to keep customers loyal to your brand can seem like a daunting task. Matt Roche, Founder and CEO at Extole explains how often, it’s just a matter of integrating new tools into your existing marketing tactics to reposition the customer as your top priority, in turn ensuring that they keep coming back for more
Mark Cotteleer, Research Director, Deloitte talks about what have businesses learned after the release of Pokémon Go and what does the future hold for mobile, GPS infused games
FiveStars, the startup that helps small and medium-sized businesses turn transactions into relationships, announced today new in-store technology that will enable businesses to treat their customers t
Proofpoint, a security software company based in Sunnyvale (California), has announced the promotion of Jon Bove as its new Channel Chief for North America. This move was made by the company as it wis
Belly, a loyalty technology company, has announced the launch of BLUE, which is a configurable platform for enterprise retailers. The new platform gives marketers a complete understanding of their cus
Consumer shopping habits and expectations are rapidly changing, leaving retail marketers to swiftly adapt their strategies. Geoff Smith, CMO of CrowdTwist, talks about how multi-channel loyalty progra
Before I joined Loyalty Partner Solutions in 2014 I served as an Executive Manager of complex outsourcing services in the service group of an international media corporation as well as inside a privat
Extole, the advocate marketing platform, today announced its Premium Retail Package, a retail-specific solution built to accelerate advocate programs’ new customer acquisition, re-activation and loy
In present times the customer life-cycle is considered as the guiding light of a marketing campaign. The empowered customer today has high expectations from the retailers. They demand a relevant, cons
Pokemon Go, the mobile game that’s taken the US by storm is garnering marketer’s attention, who are hoping to utilize the game’s massive popularity. Todd Garland, Founder and CEO, BuySellAds sta
Mark Robinson, CEO at deltaDNA through a joint study between deltaDNA and Newzoo, compares player performance data from thirty-two million mobile games players to find which nation comes out top
Flok, a company that provides marketing and loyalty rewards automation, has announced that its web and app platform will now allow owners of small businesses to develop their individual chatbots. Over
There has been a plethora of books and other sources guiding on the factual requirements of customers or a particular job or gender. Businesses are always on the lookout for deeper exploration of demo
