An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss!
In this third-year edition of MarTech Advisor's Buyer’s Guide to Social Media Marketing (SMM) for SMBs, we strive to provide an updated and in-depth analysis of the ‘best-fit’ social media tools. We are in a time where brands struggle to be heard amid all the noise, and so it is more critical than ever to make use of the right tools to leverage the power of social media.
New possibilities with social media are not only constantly being introduced, but old ones are being used in new ways, or straight up abandoned. In these changing times this Guide will help you:
- Identify the best-fit SMM tool: Every business has varying objectives. Now here’s the deal, there is no dearth of choice when it comes to picking from the many social media marketing tools available. But there is a growing need for SMB marketers to align the functionalities of these tools to their overall business objectives. The MTA Buyer’s Guide evaluates these features for you and gives you a quick breakdown of the functionalities of each tool to help you make a better choice.
- Breakdown of key features: Knowing what features can help your business scale social media marketing efforts is one part of the game. As a marketer, knowing the difference between ‘Must-Have SMM Features’ to ‘Good-to-Have SMM Features’ can make a big difference.
- Pricing and cost factors: Pricing is always an important consideration when making any purchase decision. The SMM Buyer’s Guide categorizes each tool against a pre-determined pricing index which helps you pick the ideal tool for your business based on budgets and related cost factors.
- Top industry vendors: The SMM Buyer’s Guide includes a cohesive list of the Top SMM vendors specifically suited to SMBs, making it far easier for SMB marketers to reduce the time and effort spent on evaluating and choosing the ideal SMM tool.
