Category Advisor

Erica Seidel

Erica Seidel Founder and Executive Recruiter - The Connective Good

Erica is the Executive Recruiter And Founder at The Connective Good. Her philosophy is that recruiting needs to look less like procurement and more like one-to-one sales and marketing. Erica has placed marketing, marketing analytics, marketing technology, and customer success leaders for a range of companies. Previously, she ran Forrester Research’s global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies. Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University. 

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