MarTech Maven

Daniel Rodriguez VP of Marketing - Seismic

Daniel is the VP of Marketing at Seismic, the leading enterprise-grade sales enablement solution, where he develops and executes a marketing strategy focused on generating high quality leads for sales and raising brand awareness. A part of Seismic’s executive team and the first marketing hire, Daniel has seen his team grow from one to 15 in a little less than three years. A content marketing influencer, Daniel has written about his experience in scaling a marketing team and content marketing in leading business publications and has spoken at a number of industry conferences focused on marketing and the customer journey.

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Latest from Daniel Rodriguez

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Marketing Technology - Article

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The One Fundamental Question B2B Marketing Executives Aren’t Asking Themselves — The One Fundamental Question B2B Marketing Executives Aren’t Asking Themselves

As a marketing executive, you have many other employees who look to you for guidance in terms of setting goals and strategy. You are also expected to set forth a clearly articulated vision of your com
by Daniel Rodriguez Sep 21,2016

Sales Enablement - Article

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Why and How Marketing Can Take the Lead for a More Complete Picture of the Buyer Journey — Why and How Marketing Can Take the Lead for a More Complete Picture of the Buyer Journey

It’s not exactly news to say that customer-first thinking is now a requisite for a company success. Particularly within large B2B organizations, buyers are more informed now than they have ever been
by Daniel Rodriguez Sep 09,2016

Content Marketing - Article

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5 Steps to the “Holy Grail” of Content Personalization — 5 Steps to the “Holy Grail” of Content Personalization

We can hang our hat on being out in front of a lot of innovations as B2B marketers. For example, compared to our B2C counterparts, we’re more digital-focused and less reliant on more traditional cha
by Daniel Rodriguez Aug 17,2016

Sales Enablement - Article

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B2B Sales Enablement: An Enterprise Priority, and a Company Challenge — B2B Sales Enablement: An Enterprise Priority, and a Company Challenge

This year, Seismic sponsored CSO Insights’ 2016 Sales Enablement Optimization Study. Compiled via responses from representatives at 375 B2B enterprises, the study reveals both the good and bad of th
by Daniel Rodriguez Aug 03,2016

Sales Enablement - Article

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The First Three Steps a CMO Should Take to Better Align Sales and Marketing — The First Three Steps a CMO Should Take to Better Align Sales and Marketing

Most CMOs at large companies are aware of the fact that their sales and marketing teams are not always in sync. When sales and marketing misalignment costs upwards of ten percent of a company’s tota
by Daniel Rodriguez Jul 20,2016

Sales Enablement - Article

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The Four Biggest Problems Content Leaders Face… and How to Fix Them — The Four Biggest Problems Content Leaders Face… and How to Fix Them

Content strategy leaders face an imposing challenge at most large enterprises. There is practically no limit to the numbers of departments they need to work with and the number of employees who are po
by Daniel Rodriguez Jul 06,2016

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