Guest Author

Ann Sung Ruckstuhl Chief Marketing Officer - SOASTA

Ann Sung Ruckstuhl is the CMO of SOASTA. Her focus is on building a high-performance marketing organization optimized to deliver compelling business values, engaging content, state-of-the-art marketing automation, quality sales pipeline and predictable lead-to-revenue engines.

Ann has been a leading advocate for the consumerization of IT, making computing and information access ubiquitous, fast, secure and easy.

She has served previously as the chief marketing officer or product executive at several startups and Fortune 500 companies, including LiveOps, Sybase (acquired by SAP), eBay and HP.

Ann considers herself the perfect blend of engineering and business. She received her bachelor’s degree in electrical engineering and her master’s degree in business administration from the University of Florida.

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Performance & Attribution - Article

Building Your Own ‘Starship Enterprise’ to Monitor and Manage Digital Marketing Performance — Building Your Own ‘Starship Enterprise’ to Monitor and Manage Digital Marketing Performance

CMOs have lots of technology but little insights through data. Ann Ruckstuhl, CMO at SOASTA explains how to combine “art and science” to build a Star Trek-style command bridge, showing insights th
by Ann Sung Ruckstuhl Aug 25,2016

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