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Alison Lohse Co-founder and COO - Conversion Logic

Alison Lohse, COO and co-founder of Conversion Logic, has spent the last 14 years focused on digital strategy for a number of Fortune 100 companies across industries including telecom, retail, travel, B2B, CPG and tech. Her expertise and focus on client service, advanced analytics, media planning and optimization lends Alison a unique ability to drive digital strategies that scale brands, helping them reach a wider audience that takes successful action. Alison holds an MA from the University of Manchester (UK) and a degree in art history from Lawrence University.

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Latest from Alison Lohse

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Performance & Attribution - Article

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Attribution Modeling Needs Policing: 3 Things You Need to Know About Model Validation — Attribution Modeling Needs Policing: 3 Things You Need to Know About Model Validation

Alison Lohse, Co-founder and COO at Conversion Logic outlines how attribution is a data-modeling exercise and validation takes marketers a step closer to better measurement
by Alison Lohse Sep 16,2016

AdTech - Article

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TV Effectiveness Analysis is Incomplete Without Ad-stock Consideration — TV Effectiveness Analysis is Incomplete Without Ad-stock Consideration

Alison Lohse, Co-founder and COO at Conversion Logic explains five aspects to keep in mind to understand how ad-stock effects marketing effectiveness
by Alison Lohse Aug 16,2016

Marketing Analytics - Article

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Meet the Newest Marketing Acronym: What Is UMIA, and Should You Care? — Meet the Newest Marketing Acronym: What Is UMIA, and Should You Care?

Alison Lohse, Co-founder and COO at Conversion Logic introduces marketers to the newest jargon in the Martech world - UMIA, or unified marketing impact analytics and whether it really benefits the mar
by Alison Lohse Jul 14,2016

Performance & Attribution - Article

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3 Ways to Validate Your Attribution Data — 3 Ways to Validate Your Attribution Data

Alison Lohse, COO, Conversion Logic suggests effective ways to validate the marketing attribution data to meet your business objectives
by Alison Lohse Jun 23,2016

Performance & Attribution - Article

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9 Questions to Ask When Considering Unified Marketing Attribution — 9 Questions to Ask When Considering Unified Marketing Attribution

Alison Lohse, COO Conversion Logic discusses 9 things that marketers should consider when launching an attribution initiative
by Alison Lohse May 31,2016

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