Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide.
About 10 years ago, marketers realized that content is a critical piece of their pie, and have since been working overtime to generate content to help win the prospect’s attention. Today, enterprise marketing content creation has matured by leaps and bounds, and it is obvious that content is king. Unfortunately, we forgot about the queen. Context.
In other words, we only got it half-right till now. The challenge that remains is that enterprise content is often made up of disconnected pieces that don’t help with a contextual flow of information that is relevant to a buyer journey. This negative experience creates content fatigue, and a loss of credibility,sales conversions and scalability.
In this 3-section guide for modern-day content marketers, we explore:
- The new approach to content marketing in today’s experience-led economy that demands context and relevance - and how to do this at an enterprise scale.
- A comprehensive check-list of standard and intelligent platform features to enable true experience-led content marketing.
- Top experience-led content platform vendors, with bonus editorial notes for each vendor.
Get your copy now and give yourself the early-adopter advantage for technology needed to take the next leap in modern content marketing!
We thank our sponsor: Uberflip.
