In this 25 minute discussion moderated by MarTech Advisor editor-in-chief Chitra Iyer, we get practical about:

  • What ‘smart selling’ will look like in the experience driven B2B economy in 2020: a balance of evergreen best practices and market-driven trends
  • Key trends impacting the emerging sales enablement landscape, including:
    • Creating a winning seller and buyer experience
    • The role of content: will less be more?
    • New performance metrics for a new era
    • Creating value with intelligence (the importance of problem diagnosis)
  • Smart way to build a business case and drive adoption of smart selling and sales enablement tools

Who should watch:

An important discussion for sales and business leaders as part of ‘2020 planning’: practical and inspiring tips and examples to balance evergreen best practices with key market-driven themes and trends that will matter in the new year.

About Sponsor :

Kompyte is a competitor tracking software that sends real-time alerts when your competitors make changes to their websites, products and digital marketing campaigns. Kompyte also automates competitor reporting and helps marketers identify not only what their competitors are up to, but also identifies what’s working for them. Marketers then leverage these insights to improve their own product and marketing strategy.

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