Woo Subscribers With Email Marketing This Valentine’s Day
Feb 08 2018 | 01:00 AM | 5 Mins Read | Level - Intermediate | Read ModeSeamas Egan Associate Director of Revenue Operations, Campaigner
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Seamas Egan is Associate Director of Revenue Operations for Campaigner email marketing. His experience in strategic development across multiple channels has resulted in working with small-business owners to global enterprises. Egan is particularly versed in digital media and email marketing.
Seamas Egan, Associate Director, Campaigner, writes why Valentine’s Day is a good time to woo subscribers with email marketing
Valentine’s Day is almost here, which means shoppers are busy scrambling to find the perfect gift for their special someone. Don’t forgo the powerful tool of email marketing during this romantic season. Make the most of the holiday, and have email subscribers swooning with special offers and personalized campaigns designed to build relationships and brand loyalty.
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DownloadSweep Subscribers Off Their Feet: Make Them Fall in Love at First Swipe
Valentine’s Day is all about spending time with a loved one and subscribers should be no exception . Marketers should take advantage of the occasion by building and strengthening relationships with subscribers — creating brand loyalty and showing them that they’re more than just a number.
Instead of flowers or chocolates, marketers can send subscribers a special e-valentine. Whether it’s a 10 percent discount, free shipping or a complimentary trial, extending this simple gesture can result in customer loyalty. Capitalize further by designing coupons with images of Cupid with his bow or pink and red hearts to set the mood.
Show Off Your Love: Incorporate Campaigns into Social Media
From bouquets of roses to teddy bears, the National Retail Federation found that approximately $18.9 billion is spent on Valentine’s Day each year. Additionally, 27.2 percent of consumers reported that they purchased gifts online for their significant other in 2017. Marketers can put their brand at the forefront of consumers’ minds by integrating email campaigns into social channels to create buzz.
Encourage customers to tweet and share photos on Facebook or Instagram with their valentine and use a clever hashtag so you can view and track their posts. To further spice things up, invite subscribers to enter a giveaway on social media by tagging a friend in the comments. Not only can this drive engagement, but it also spreads the word about your business even further.
Send the Perfect Valentine: Personalize Emails to Subscribers
Just like a store-bought valentine, a generic “one size fits all” approach to email marketing can leave a lackluster impression on subscribers . By using dynamic content and considering purchase history and location, marketers can add a thoughtful and personalized touch to campaigns to increase open rates .
In order to catch subscribers’ attention, include their name in subject lines. To further personalize campaigns, match emails with a custom landing page exclusive to that subscriber. By filtering out irrelevant information and gearing campaigns to subscribers’ interests, marketers can increase the ROI of their email programs.
