Top 8 Machine Learning Certifications for Marketers

According to Google, nearly three-quarters of business owners believe that machine learning and automation are key to marketing success. However, skill gaps and limited technical talent could be an obstacle. In this article, we talk about the best machine learning courses to help you acquire fresh skills.

In many ways, machine learning promises to change the game for marketing professionals, bringing in exceptional levels of predictability and control. A 2018 survey by Google and MIT Sloan Management Review revealed how important it is for marketers to understand machine learning better. While experiments in machine learning technology have been around for a while, there is still a gap between exploration and execution. 74 percent of survey respondents believed that investments in machine learning and automation are critical to achieving their organization’s marketing goals.

But this is being impeded by a very real skills gap — over 40 percent of enterprises do not have the skills necessary in-house to implement and support AI and machine learning projects. Like several other emerging Science, Technology, Engineering and Mathematics (STEM) fields, there is a shortage of talent when it comes to working with machine learning on a day-on-day basis. To address this, we zeroed-in on the most relevant machine learning certifications to help your campaigns. Here is a quick roundup.

Learn more: Machine Learning Liberation: Using AI to Reduce Data Noise and Enhance Creativity

8 Courses to Kickstart Machine Learning Implementation in Marketing (Basic to Advanced)

1.Learn the Basics of Machine Learning and AI in 2 Days
 

Growth Tribe specializes in rapid growth hacking courses and their AI course specifically targets marketers. Lessons are created in partnership with Facebook and the University of Amsterdam, so you are in good hands. This two-day course is ideal if you only want to explore the basic concepts of machine learning and AI without diving into coding and other technicalities.

(Note: Growth Tribe’s courses are currently limited to their Amsterdam location.)

2.Cover All the Bases of Machine Learning for Marketing with LinkedIn
 

This is a great option for marketers looking to understand machine learning in depth and its impacts on the different aspects of a campaign (market awareness, customer engagement, advocacy, and account-based marketing, among others). Also, the course by LinkedIn is self-paced so you can learn and get certified at your convenience.

3.Rethink Digital Marketing with an Understanding of Machine Learning, AI, and IT
 

Machine Learning rarely works in isolation. As a marketer, you need to understand the basics of AI, machine learning, and how they intersect with both IT and digital marketing. This course by Udemy helps marketers familiarize themselves with these concepts, explore ideas, and look at the various emerging technologies and trends in this area, with a certificate upon completion. The course is also self-paced with two hours of on-demand videos accessible across devices.

Learn more: Machine Learning, Big Data and Cloud: Powering B2B Customer Engagement

4.Go Beyond the Basics with a Course on the Future of Digital Marketing
 

This Udemy course tells you much more than the basics. If you bring a little knowledge of digital marketing to the table, these lessons on AI, machine learning, influencer marketing, and augmented reality – shared in a single, convenient format – will give you a lot of insight you can use in your day-to-day marketing activities.

5.Collaborate Better with Data Scientists by Linking Technology to Marketing Outcomes
 

This machine learning and AI course by Emarketeers will teach you about recent trends and what marketers can do to adapt and excel. The USP here is that Emarketeers focuses on the development of collaboration capabilities so that you can work together with your technical teams to build machine learning-based marketing applications. Like Growth Tribe, this is also an in-house learning track, coupled with digital course materials.

6.Deep-Dive into How Machine Learning Builds the Foundation of AI
 

Once you are familiar with the basic concepts and business use cases, it is a good idea to look at the technical side of things. Microsoft has an excellent course called Introduction to AI that explains what machine learning is, in depth. All you need is a high school level knowledge of math and statistics, and you can get started on this self-paced course for free.

Learn more: 6 ways AI is making Email Marketing Smarter

7.Experience the Power of Machine Learning, Hands-on
 

AI and machine learning will transform how businesses operate. Talentedge partnered with a leading business school SPJIMR to formulate a “machine learning in marketing” course, meant for veteran professionals. While the course is in-house, there are flexible time slots available.

8.Discover a New World of Possibilities with an Advanced Machine Learning Course
 

Presented by the International Institute of Information Technology, this is a hybrid course designed for a variety of professionals. The course structure includes live online classes, digital content, as well as site visits at your convenience. Students can build and deploy AI/machine learning-based applications, testing their capabilities through industry hackathons. Simply put, this course sets you up for a bright future in a variety of marketing-related fields.

Learn more: Why CMOs Need to Experiment with AI

Key Takeaways for Marketers

No matter where you stand on the skill and knowledge curve, there is a machine learning certification out there for you. Remember to:

• Do your research — to find the perfect course for your niche requirements
• Assess your needs accurately — based on your interest levels, organizational needs, and career ambitions
• Don’t look for a one-stop answer — start from the basics and venture into new areas of marketing technology
   

We hope you found this resource helpful.

Happy Learning!

Are you looking to integrate machine learning in your marketing campaigns? Which machine learning certification seems the best fit for you? Share your thoughts and queries with us on LinkedIn, Facebook, or Twitter.